Hashtag reports
Hashtags are words or groups of words prefixed with ‘#’ that make content searchable. When users click or search for a hashtag, they can view all posts related to that topic, helping your content become more discoverable. For example, searching for #travel will display posts associated with travel.
With the large volume of content published every day on our social media channels, hashtags make it easy for users to find relevant posts and help brands group their content effectively.
Example
Zylker Travels announces a 25% discount on a family travel package to Singapore. To drive engagement, the caption for their social media post includes relevant hashtags. Some of the hashtags that can be used are:
- #zylkertravels – Reinforces brand identity and increases top-of-mind recall among the audience.
- #travel – A broad category hashtag that helps reach people interested in travel-related content.
- #traveltosingapore – Attracts an audience specifically planning or interested in a Singapore trip.
- #MyZylkerMoment – Encourages customers to share memories, reviews, and experiences, helping build community engagement.
- #familytrip, #travelwithzylker, #familydestinations, #singaporewithfamily, #traveloffer – These targeted hashtags narrow down the audience and make the content more relevant for families looking for specific travel offers.
Using all these hashtags together increases visibility, improves audience targeting, and helps Zylker Travels reach the right people at the right time.
Need for Hashtag analytics: Understanding what works
Adding hashtags to a post is not a magic trick that instantly boosts engagement. Simply combining popular or trending hashtags and hoping the post goes viral rarely delivers results. What truly matters is being intentional.
Start with a clear goal for your post. Ask yourself:
What am I trying to achieve with this content?
For example, reaching a new audience, promoting an offer, driving event registrations, increasing website visits, or building brand recall.
When the hashtags you choose align with the purpose of your post, you’re more likely to reach the right audience and see meaningful engagement.
This is where hashtag analytics becomes essential which helps you understand which hashtags contribute to performance and which do not.
Hashtag reports in Zoho Social
The Hashtag Reports section in Zoho Social provides detailed insights exclusively about the hashtags you have previously used in your posts across your connected channels, along with key performance metrics such as the total number of posts, likes, comments, shares, and overall engagement.
How to access Hashtag reports
- Go to the Reports tab.
- Under All Reports, click Hashtag Reports.
Filters in Hashtag reports
Hashtag Reports allows you to refine your results using two filters:
Filter by channels
Select the social channel to view hashtag performance specific to that platform.
Sort by performance metrics
You can sort hashtags based on the metric you want to analyze:
- Likes
- Engagement
- Comments
- Shares
- Total posts
This helps you easily identify which hashtags are performing best based on your current goals.
Set a date range
You can choose the time range for which you want to view hashtag insights.
For example, if you want to analyze hashtag performance for the past month, simply select the time range, and the report will update accordingly. You can choose from predefined time periods or set a custom duration.
Top performing hashtags (Word Cloud)
Hashtag Reports also displays a word cloud of your top-performing hashtags. This visual view gives you a quick understanding of hashtags that are driving impactful engagement and hashtags that are underperforming. This helps you plan which hashtags to continue using and which ones to replace in future posts.
Individual hashtag stats
You can view detailed analytics for an individual hashtag. This gives deeper insights into how a specific hashtag has performed across your posts and channels. To view the analytics of a single hashtag, simply click on the hashtag you want to analyze to open a detailed analytics page for that hashtag.
The report includes a complete breakdown of performance, such as:
Total Posts by Channel - The distribution of the total number of posts that used the hashtag across the selected channels within the specified time period.
Top Posts - The top-performing post that used the hashtag, based on likes or comments, from the selected channels.
Engagement Actions - The breakdown of engagement actions (likes, shares, comments, and clicks) on posts containing the hashtag, across the selected channels and chosen time period.
Engagement by Channel - Distribution of engagement across all connected channels for posts using the hashtag.
Post Clicks - Distribution of total clicks received on posts with the hashtag.
Quotes by Channel - Shows the distribution of quoted reposts that included the hashtag.
Post Impressions - Shows the distribution of impressions received for posts containing the hashtag.
Video Views - Displays the total number of views on video posts that used the hashtag across all connected channels during the selected period.
Video Watch Duration - Shows the distribution of total watch duration on video posts containing the hashtag.
Post Impressions - Shows the distribution of impressions received for posts containing the hashtag.
Compare hashtags
If you are unsure which hashtag to use and want to evaluate hashtags before finalizing your choice, the Compare Hashtags feature can help.
How to compare hashtags
- Hover over any hashtag in the Hashtag Reports list.
- Click Compare.
- Select the hashtags you want to compare.
- Click Compare Hashtags to view the comparison.
Note:
- You can compare up to four hashtags at a time.
Saving and viewing compared hashtags
You can save your hashtag comparisons and access them anytime. All your saved comparisons can be accessed from the dropdown menu at the top of the Hashtag Reports page.
To view a saved comparison, simply open the dropdown and select the saved hashtag pair you want to revisit.
Comparison between two hashtags
The comparison view displays performance insights for both hashtags side by side, including:
Total Posts - Shows the total number of posts with each hashtag across the selected channels within the chosen time.
Engagement - Compares the engagement generated by each hashtag, including likes, comments, shares, and other interactions across all connected channels.
Post Clicks - Displays the number of clicks received on posts using the hashtags, based on the selected channels and time range.
Post Impressions - Compares the total number of impressions received by posts containing each hashtag within the specified period and channels.
Video Views - Shows the number of views on video posts that included the selected hashtags during the chosen timeframe.
Managing hashtag reports
Filtering hashtag reports by time range
You can filter your Hashtag Reports by different time periods, such as day, week, month, and quarter, or choose a custom date range (e.g., last 30 days or last week).
Read more:
Saving, sharing, and scheduling reports
In Hashtag Reports, you can save/export your reports and also share and schedule your hashtag reports with teammates or clients for seamless collaboration and tracking.
Access your files securely from anywhere
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