Reports for Bluesky

Reports for Bluesky

As a decentralized social media platform, Bluesky focuses on giving users more control over their digital presence and content. Businesses can host their own content and have better flexibility to shape their profile and content according to their audiences. The social media reports available for the Bluesky profile help you understand how your posts have been performing over a period of time and will give you a good idea to strategize your content accordingly. 

Summary Reports

Audience Summary - This report gives you an idea of your followers count
  1. Total followers - The total number of followers on your Bluesky profile.
  2. New followers - The number of new followers acquired over a period of time and the average increase in followers per day.
Post and engagement Summary - This report identifies your posts and the different types of engagement received for them.
  1. Total posts - The total number of posts on your Bluesky profile so far and the average number of posts per day.
  2. Engagement received on published posts - The engagement received by posts during the selected period across their lifetime.
  3. Top-performing post - The top-performing post based on maximum engagement received.
  4. Engagement received over time - Comparison of the number of posts published with the total engagement received during the selected period across all posts. 
  5. Engagement received on published posts by type - The total engagement generated by posts published during the selected period, grouped by post type 


Audience Reports

  1. Follower growth - A visual representation of how your followers have grown over a period of time, the total follower count, and the average increase in new followers per day.



Posts and engagement Reports

The Posts & Engagement section includes two types of data to help you understand both content performance and audience engagement trends.
  1. Lifetime data -  Lifetime data measures the total engagement a post receives from the moment it is published until today. For example, if you set your data range to May 1 - 31, lifetime data shows the total engagement accumulated by posts published in May, even if some of those likes happened in June or July

  2. Estimated Time-Series Data - Estimated Time-Series Data shows the estimated activity for each day in the selected period. These values are calculated using the difference in lifetime data captured on consecutive days . The values are estimated based on the difference in lifetime data captured on consecutive days. 
    For example, if your total lifetime engagement is 500 on Monday and 540 on Tuesday, the estimated engagement received on Tuesday is 40
The Posts & Engagement section includes the following cards:
  1. Posts published vs. engagement received over time (Estimated time series) - Comparison of the number of posts published with the total engagement received during the selected period across all posts. 
  2. Published posts and their engagement (Life time) - Displays the engagement received by posts during the selected period across their lifetime.
  3. Posts by type - The distribution of different types of posts in your Bluesky profile, such as text, image, and video.



  4. Top posts by - This card lists your top Bluesky post based on the maximum number of likes, replies, reposts, quotes, engagement, and the engagement rate.
  5. Posts by Publishing Apps - Displays all the applications that were used to publish posts on Bluesky and the corresponding engagements received, such as likes, views, replies, reposts and quotes for the specified date range.



  6. Engagement actions received over time (Estimated Time series) - The distribution of engagement between likes, replies, reposts, and quotes received during the selected period. 
  7. Engagement breakdown received over time (Estimated Time series)- Displays the contribution of likes, replies, reposts, and quotes to the total engagement received during the selected period. 
  8. Engagement received on published posts by type (Life time) - The total engagement generated by posts published during the selected period, grouped by post type such as image, video, text, link, and quoted posts.
  9. Messages and mentions received - The total number of messages received and the number of times your Bluesky profile was mentioned by another user.