Reports for Instagram
Instagram is being extensively used by small businesses, influencers, entrepreneurs, and even big brands to grow their network and to market their products. Their content helps them reach different people and communities, and the performance can be analyzed through various metrics like impressions, reach, likes according to demography, gender, and age.
Summary Reports
Audience Summary - A summary of the audience on your Instagram page.
- Total followers - The total number of followers on your Instagram page.
- New followers - The new followers acquired on your page over a period of time and the average per day.
Post & engagement summary - The summary of your Instagram posts and the engagement received on them.
- Total posts - The total number of posts on your Instagram profile and the average per day.
- Total engagement - The total engagement received on all posts and the average per day.
- Top post - The top performing post with the maximum engagement.
- Engagement by post type - The distribution of engagement received for various types of post.
Performance summary - A summary of your page performance.
- Profile views - The total views on your profile and the average per day.
Reach summary - A summary of the overall reach created by your page.
- Reach - The total number of users who saw your posts and the average per day.
Audience Reports
Follower growth - The total number of followers on your Instagram profile, and the average new followers gained per day over a period of time.
Likes by country - The countries to which people who have liked your page belong. The denser the color, higher are the number of likes from that country. The top five countries from where the likes are the highest can be viewed here.
Likes by language - The languages spoken by the people who have liked your page.
Likes by city - The cities to which people who have liked your page belong.
Likes by gender - The distribution of gender of the people who have liked your page.
Likes by age group - The distribution of age and gender of the people who have liked your page.
Posts & Engagement Reports
Number of posts vs engagement - A comparison of the number of posts and the engagement received in a day over a period of time, and the average posts per day.
Posts by type - The different types of posts like carousel, image, video.
Top posts - The top performing posts based on the highest number of likes, comments, total engagement, and engagement rate.
Best time to post - The best day and time to post, based on the performance of your previous posts and the audience engagement for them.
Post engagement - The total engagement received on your Instagram posts over a period of time.
Engagement by post type - The engagement distribution for different types of posts like image, video, and carousel.
Engagement actions - The distribution of engagement actions such as likes and comments received on your posts over a period of time.
Performance Reports
Profile views - The total number of people who viewed your profile.
Profile clicks - The total number of clicks on your Instagram profile.
CTA clicks by type - The total number of clicks and their distribution on different CTA buttons like Email, Get directions.
Reach Reports
Reach – The total number of users who viewed your posts during a specific period.
Reels & Engagement Reports
Number of Reels vs Engagement - A comparison of the total number of reels posted within a selected period of time and the total engagement received, such as likes, comments, shares, and the number of times the reels were saved. The average number of reels posted per day can also be viewed.
Reels Plays vs Reach - A comparison of the total number of times the reels were played and the number of unique Instagram users who played the reel on their screens.
Top Reels - The top performing reels based on total engagement, likes, comments, shares, reach, and plays.
Reels Engagement Actions - The distribution of different engagement actions on the reel over a specific period of time.
Reels Engagements by Type - The percentage of different type of engagement actions received on your reels over a period of time.
Story Reports
Note
- If a user connects their Instagram account directly instead of linking it via Facebook, story reports will not be available.
Number of Stories vs Engagement - A comparison of the total number of stories posted with the engagement received per day, such as replies, exits, taps forward, and taps back, for a selected period of time. The average number of stories posted per day can also be viewed here.
Story Engagements by Type - The distribution and percentage of different types of engagement received on the stories for a period of time.
Top Stories - The top performing stories based on the engagement, replies, and impressions.
Number of Stories - Shows the total number of stories published during the selected period.
Story Reach - Shows the total number of unique Instagram accounts that viewed your stories during the selected period.
Total Followers vs Story Reach - A comparison of the total number of followers on your Instagram account and the total number of unique Instagram accounts that viewed the stories over a period of time.
Average Exits vs Number of Stories - A graph depicting the comparison of the average number of story exits at different story lengths and the total number of stories published over a period of time.
Stories Completion Rate - The percentage of the total number of views on the first story by the total number of views on the last story.
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
Zoho FSM Video Tutorials
Centralize Knowledge. Transform Learning.
All-in-one knowledge management and training platform for your employees and customers.
New to Zoho Writer?
Create. Review. Publish.
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
New to Zoho Survey?
Zoho Sheet Resources
Zoho Forms Resources
New to Zoho Sign?
Zoho Sign Resources
Sign, Paperless!
New to Zoho TeamInbox?
Zoho TeamInbox Resources
New to Zoho CPaaS?
Design. Discuss. Deliver.
New to Zoho Workerly?
New to Zoho Recruit?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?
New to Zoho Assist?
New to Bigin?
Related Articles
Why are there no Cards for my Instagram Personal Profile?
The API restrictions from Instagram doesn't allow third-party softwares to collect and analyze certain data. However, network-specific reports are available for Instagam Business Profile, here's how you can make the switchWhat are the different types of Cards available for Instagram?
These are the sections and the Cards under them for Instagram: Summary This report displays two Cards— Audience Summary Post & Enaggement Summary Audience This report displays one Card— Follower Growth Posts & Engagement This ...How do I find the post engagement trends for Instagram?
To find the engagement trends for Instagram, - Go to Reports - Head to Instagram Reports - Here, under the Posts and Engagement section, scroll down to see the Cards Engagement by Post Type, Engagement Actions, and Post Engagement. Post Engagement ...Can I find the trend of number of posts to their engagement, and the types of posts published for Instagram?
Yes. Just follow these steps: - Go to the Reports tab - Head to Instagram Reports - Under the Posts & Engagement section, find the Cards Number of Posts vs Engagement, and Posts by Type. Posts vs Engagement compares the number of posts published on ...Can I find the top posts for Instagram?
Yes, to find your top posts on Instagram, - Go to the Reports tab - Head to Instagram Reports - Under the Posts & Engagement section, find the Card, Top Posts by...These are sorted under these four categories— Likes, Comments, Engagement, and ...
New to Zoho LandingPage?
Zoho LandingPage Resources