Reports for LinkedIn

Reports for LinkedIn

LinkedIn is a popular platform used for professional growth and helps users to connect with others in the same as well as other industries through relevant content. The content you post can be assessed according to various metrics like page views, total engagement, and organic followers growth. 

Summary Reports

Audience summary - Metrics explaining the number of followers on your LinkedIn company page, and how they were acquired, as listed below:
  1. Total followers - The total number of followers on your LinkedIn company page.
  2. New followers - The number of new followers and the average new followers increased per day.
  3. Organic vs sponsored - The number of followers obtained organically vs through ads.
  4. Top country - The distribution of page followers based on the country they belong to. The denser the color of the map, greater the number of followers. 
Engagement summary - The summary of the engagement received by followers on your LinkedIn page through the below metrics:
  1. Total posts - The total number of posts on your LinkedIn page, and the average per day.
  2. Total engagement - The total engagement received on the posts and the average engagement per day.
  3. Top post - The post with maximum engagement and the post stats details for it.
  4. Engagement by post type - The distribution of engagement received for various types of posts.


Performance summary - The overall performance of your LinkedIn page.
  1. Page views - The total views for your LinkedIn page and the average views per day.
  2. Unique views - The total number of people who have viewed your LinkedIn page.
  3. Career page clicks - The total number of clicks received on the career page of your LinkedIn page.

Audience Reports

Page follower growth - A comparison of the total number of new followers gained on your LinkedIn page over a period of time, the number gained per day and the average new followers gained.
 
Organic vs sponsored page followers - The distribution of followers gained organically and through sponsors.
 
Page followers by country - The distribution of the followers on your LinkedIn page based on the country they belong to. The denser the color, the higher the number of followers from that country. The top five countries with the highest number of followers are also listed here.


Page followers by industry - The distribution of the followers based on the industries they work in such as Marketing and Advertising, Financial Services.
 
Page followers by job function - The distribution of the followers based on their job functions such as Engineering, Information Technology.
 
Page followers by seniority level - The distribution of the followers based on the seniority level your followers belong to such as entry, senior.
 
Page followers by company size - The distribution of the followers based on the size of the company they work for.


Posts & Engagement Reports

Number of posts vs engagement - The number of posts published on your LinkedIn page over a period of time and the number of people who have engaged with these posts.



Posts by type - The distribution of the different types of posts like image, link, video, text.



Top posts - The top performing posts based on the highest number of likes, comments, shares, engagement and engagement rate.



Posts by publishing apps - The different applications that were used to publish your posts on LinkedIn and the corresponding engagement received for the posts.
 
Engagement actions - The different types of engagement actions such as likes and comments shares received for your LinkedIn posts over a period of time.
 
Engagement by post type - The distribution of engagement received for different types of posts such as link, image, video and text.



Post impressions vs reach - A comparison of the total number of times your posts were displayed on users' screens with the number of people who viewed the posts.
 
Post clicks - The total number of clicks received on your posts over a period of time.


Performance Reports

Page views vs unique views - This shows a comparison of the total number of views your LinkedIn page received with the number of people who viewed it.
 
Page view distributions - The distribution of views on your LinkedIn page based on which tab was viewed such as Jobs, About, and People.
 
Page views by country - The countries from which your page was viewed. The denser the color, the higher the number of views. The top five countries with the highest views are also listed here.



Page views by industry - The distribution of the page views depending on the industry the users belong to.
 
Page views by job function - The distribution of the page views depending on the users' job functions.
 
Page views by seniority level - The distribution of the page views depending on the users' seniority level in their workplace.
 
Page views by company size - The distribution of the page views depending on the size of the companies that users belong to.



Career page clicks on web vs mobile - The total number of clicks received on the career page and the differentiation of whether it was received from web or mobile devices.



Career page click distributions - The distribution of the clicks received on the career page on different tabs like Employees and Jobs, and promotional links and banners from web and mobile devices.


    Access your files securely from anywhere

      Zoho CRM Training Programs

      Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

      Zoho CRM Training
        Redefine the way you work
        with Zoho Workplace

          Zoho DataPrep Personalized Demo

          If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

          Zoho CRM Training

            Create, share, and deliver

            beautiful slides from anywhere.

            Get Started Now


              Zoho Sign now offers specialized one-on-one training for both administrators and developers.

              BOOK A SESSION






                          Quick Links Workflow Automation Data Collection
                          Web Forms Enterprise Begin Data Collection
                          Interactive Forms Workplace Data Collection App
                          Offline Forms Customer Service Accessible Forms
                          Digital Forms Marketing Forms for Small Business
                          HTML Forms Education Forms for Enterprise
                          Contact Forms E-commerce Forms for any business
                          Lead Generation Forms Healthcare Forms for Startups
                          Wordpress Forms Customer onboarding Order Forms for Small Business
                          No Code Forms Construction RSVP tool for holidays
                          Free Forms Travel
                          Prefill Forms Non-Profit

                          Intake Forms Legal

                          Form Designer HR

                          Card Forms Food
                          Assign Forms Photography

                          Translate Forms Real Estate
                          Electronic Forms

                          Notification Emails for Forms Alternatives
                          Holiday Forms Google Forms alternative 
                          Form to PDF Jotform alternative





                                            You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                Manage your brands on social media

                                                  Zoho Desk Resources

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                    Zoho Marketing Automation

                                                      Zoho Sheet Resources

                                                       

                                                          Zoho Forms Resources


                                                            Secure your business
                                                            communication with Zoho Mail


                                                            Mail on the move with
                                                            Zoho Mail mobile application

                                                              Stay on top of your schedule
                                                              at all times


                                                              Carry your calendar with you
                                                              Anytime, anywhere




                                                                    Zoho Sign Resources

                                                                      Sign, Paperless!

                                                                      Sign and send business documents on the go!

                                                                      Get Started Now




                                                                              Zoho TeamInbox Resources



                                                                                      Zoho DataPrep Resources



                                                                                        Zoho DataPrep Demo

                                                                                        Get a personalized demo or POC

                                                                                        REGISTER NOW


                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now









                                                                                                                Wherever you are is as good as
                                                                                                                your workplace

                                                                                                                  Resources

                                                                                                                  Videos

                                                                                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                  eBooks

                                                                                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                  Webinars

                                                                                                                  Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                  CRM Tips

                                                                                                                  Make the most of Zoho CRM with these useful tips.



                                                                                                                    Zoho Show Resources