Summary Reports

1. Total followers - The total number of followers on your LinkedIn company page.
   
2. New followers - The number of new followers and the average number of new followers increased per day.
   
3. Organic vs sponsored - The number of followers obtained organically vs through ads.
   

1. Total posts - The total number of posts on your LinkedIn page, and the average per day.
   
2. Engagement received on published posts - The engagement received by posts during the selected period across their lifetime.
3. Top-performing post - The post with maximum engagement and the post stats details for it.
   
4. Engagement received over time - Compares the number of posts published with the total engagement received during the selected period across all posts.
5. Engagement received on published posts by type - The total engagement generated by posts published during the selected period, grouped by post type such as image, video, text, and link posts.

1. Page views - The total views for your LinkedIn page and the average views per day.
   
2. Unique views - The total number of people who have viewed your LinkedIn page.
   
3. Career page clicks - The total number of clicks received on the career page of your LinkedIn page.
   
   
   

Audience Reports

1. Page follower growth - The number of New Followers gained by your LinkedIn Page, along with the average number of Daily Followers gained.
2. Organic vs sponsored page followers - The distribution of followers gained organically and through sponsors.
   
3. Page followers by country - The distribution of the followers on your LinkedIn page based on the country they belong to. The denser the color, the higher the number of followers from that country. The top five countries with the highest number of followers are also listed here.
   
   
   
   
4. Page followers by industry - The distribution of the followers based on the industries they work in, such as Marketing and Advertising, and Financial Services.
   
5. Page followers by job function - The distribution of the followers based on their job functions, such as Engineering and Information Technology.
   
6. Page followers by seniority level - The distribution of the followers based on the seniority level your followers belong to, such as entry, senior.
   
7. Page followers by company size - The distribution of the followers based on the size of the company they work for.
   
   
   

Posts & Engagement Reports

1. Posts published vs. engagement received over time (Time series) - Compares the number of posts published with the total engagement received during the selected period across all posts.
   
2. Published posts and their engagement (Life time) - The engagement received by posts during the selected period across their lifetime.
3. Posts by type - The distribution of the different types of posts, like image, link, video, and text.
   
   
   
   
4. Top posts - The top performing posts based on the highest number of likes, comments, shares, engagement and engagement rate.
5. Posts by publishing apps - The different applications that were used to publish your posts on LinkedIn and the corresponding engagement received for the posts.
   
6. Engagement actions received over time (Time series) - This card shows how engagement is distributed between reactions, shares, clicks and comments received during the selected period.
7. Engagement breakdown received over time (Time series) - This card displays the contribution of reactions, shares, clicks and comments to the total engagement received during the selected period.
   
   
   
   
8. Post Impressions vs Reach - Comparison of the total number of times people viewed your LinkedIn Posts with the number of people it reached over a period of time.
9. Engagement received on published posts by type (Lifetime) - The total engagement generated by posts published during the selected period, grouped by post type, such as image, video, text, and link posts.
10. Clicks vs Unique Clicks (Time series) - Comparison of the total number of clicks your content received with the number of unique users who clicked your content during the selected period.
    
    
    

Performance Reports

1. Page views vs unique views - This shows a comparison of the total number of views your LinkedIn page received with the number of people who viewed it.
   
2. Page view distributions - The distribution of views on your LinkedIn page based on which tab was viewed such as Jobs, About, and People.
   
3. Page views by country - The countries from which your page was viewed. The denser the color, the higher the number of views. The top five countries with the highest views are also listed here.
   
   
   
   
4. Page views by industry - The distribution of the page views depending on the industry the users belong to.
   
5. Page views by job function - The distribution of the page views depending on the users' job functions.
   
6. Page views by seniority level - The distribution of the page views depending on the users' seniority level in their workplace.
   
7. Page views by company size - The distribution of the page views depending on the size of the companies that users belong to.
8. Career page clicks on web vs mobile - The total number of clicks received on the career page and the differentiation of whether it was received from web or mobile devices.
9. Career page click distributions - The distribution of the clicks received on the career page on different tabs like Employees and Jobs, and promotional links and banners from web and mobile devices.