Reports for LinkedIn

Reports for LinkedIn

LinkedIn is a popular platform used for professional growth and helps users to connect with others in the same as well as other industries through relevant content. The content you post can be assessed according to various metrics like page views, total engagement, and organic followers growth. 

Summary Reports

Audience summary - Metrics explaining the number of followers on your LinkedIn company profile, and how they were acquired, as listed below:
  1. Total followers - The total number of followers on your LinkedIn company profile.
  2. New followers - The number of new followers and the average new followers increased per day.
  3. Organic vs sponsored - The number of followers obtained organically vs through ads.
  4. Top country - The distribution of page followers based on the country they belong to. The denser the color of the map, greater the number of followers. 
Engagement summary - The summary of the engagement received by followers on your LinkedIn profile through the below metrics:
  1. Total posts - The total number of posts on your LinkedIn profile, and the average per day.
  2. Total engagement - The total engagement received on the posts and the average engagement per day.
  3. Top post - The post with maximum engagement and the post stats details for it.
  4. Engagement by post type - The distribution of engagement received for various types of posts.


Performance summary - The overall performance of your LinkedIn page.
  1. Page views - The total views for your LinkedIn page and the average views per day.
  2. Unique views - The total number of people who have viewed your LinkedIn page.
  3. Career page clicks - The total number of clicks received on the career page of your LinkedIn profile.

Audience Reports

Page follower growth - A comparison of the total number of new followers gained on your LinkedIn page over a period of time, the number gained per day and the average new followers gained.
 
Organic vs sponsored page followers - The distribution of followers gained organically and through sponsors.
 
Page followers by country - The distribution of the followers on your LinkedIn page based on the country they belong to. The denser the color, the higher the number of followers from that country. The top five countries with the highest number of followers are also listed here.


Page followers by industry - The distribution of the followers based on the industries they work in such as Marketing and Advertising, Financial Services.
 
Page followers by job function - The distribution of the followers based on their job functions such as Engineering, Information Technology.
 
Page followers by seniority level - The distribution of the followers based on the seniority level your followers belong to such as entry, senior.
 
Page followers by company size - The distribution of the followers based on the size of the company they work for.


Posts & Engagement Reports

Number of posts vs engagement - The number of posts published on your LinkedIn page over a period of time and the number of people who have engaged with these posts.



Posts by type - The distribution of the different types of posts like image, link, video, text.



Top posts - The top performing posts based on the highest number of likes, comments, shares, engagement and engagement rate.



Posts by publishing apps - The different applications that were used to publish your posts on LinkedIn and the corresponding engagement received for the posts.
 
Engagement actions - The different types of engagement actions such as likes and comments shares received for your LinkedIn posts over a period of time.
 
Engagement by post type - The distribution of engagement received for different types of posts such as link, image, video and text.



Post impressions vs reach - A comparison of the total number of times your posts were displayed on users' screens with the number of people who viewed the posts.
 
Post clicks - The total number of clicks received on your posts over a period of time.


Performance Reports

Page views vs unique views - This shows a comparison of the total number of views your LinkedIn page received with the number of people who viewed it.
 
Page view distributions - The distribution of views on your LinkedIn page based on which tab was viewed such as Jobs, About, and People.
 
Page views by country - The countries from which your page was viewed. The denser the color, the higher the number of views. The top five countries with the highest views are also listed here.



Page views by industry - The distribution of the page views depending on the industry the users belong to.
 
Page views by job function - The distribution of the page views depending on the users' job functions.
 
Page views by seniority level - The distribution of the page views depending on the users' seniority level in their workplace.
 
Page views by company size - The distribution of the page views depending on the size of the companies that users belong to.



Career page clicks on web vs mobile - The total number of clicks received on the career page and the differentiation of whether it was received from web or mobile devices.



Career page click distributions - The distribution of the clicks received on the career page on different tabs like Employees and Jobs, and promotional links and banners from web and mobile devices.


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