Reports for Pinterest
Pinterest provides metrics to analyze the number of pin clicks, saves, outbound clicks, and other metrics to measure the performance of your pins.
Summary Reports
Performance Summary - The performance of your pins on Pinterest through the below metrics:
- Pin click - The number of clicks on the pins you have posted on your Pinterest profile.
- Pin click rate - The ratio of the number of times your pins were clicked to the total number of times your pins were displayed on users' screens.
- Save - The number of times your pins were saved by users.
- Save rate - The ratio of the number of times your pins were saved to the total number of times your pins were displayed on users' screens.
- Outbound click - The number of times users click on a destination URL in your pins that takes them away from Pinterest.
- Outbound click rate - The ratio of the number of times users click on a destination URL in your pins that will take them outside Pinterest to the total number of times your pins were displayed on users' screens.
Engagement Summary - The overall engagement received for your pins.
- Engagement - The total engagement includes the number of saves, pin clicks, outbound clicks, carousel card swipes, idea pin swipes, and collections clicks.
- Engagement rate - The ratio of the total engagement for your pins to the total number of times your pins were displayed on users' screens.
Impression Summary - A summary of the impressions created by your pins.
- Impression - The total number of times your pins were displayed on users' screens.
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