Reports for Threads
You can understand how your Threads profile is performing based on various reports in the audience, posts and engagement, and performance sections. Studying these metrics over a period of time will help you understand which trends are working and which aren't, so that you can create more content that aligns with your audience.
Summary Reports
Audience Summary - This card gives you an idea of your followers' growth and your current follower count.
- Total Followers - The total number of followers on your Threads profile.
- New Followers - The number of new followers acquired on your page over a period of time and the average per day.
Posts and engagement Summary - This card explains how your posts have been performing and shows the engagement received for these posts.
- Total posts - The total number of posts on your Threads profile
- Engagement received on published posts - Total engagement received by posts during the selected period across their lifetime
- Top- performing post - The top performing post based on maximum engagement.
- Engagement received over time - Total number of posts published with the total engagement received during the selected period across all posts.
- Engagement received on published posts by type - Total engagement generated by posts published during the selected period, grouped by post type.
Performance Summary - This card provides an overall summary of your page's performance.
- Total profile views - The total views your profile has received and the average views per day.
Audience Reports
- Follower growth - A visual graph of how your followers have grown over a period of time, the total follower count, and the average increase in new followers per day.
- Followers by country - The countries from which people follow your page.
- Followers by city - A city-wise split of your followers.
Posts and engagement Reports
The Posts & Engagement section includes two types of data to help you understand both content performance and audience engagement trends.
- Lifetime data - Lifetime data measures the total engagement a post receives from the moment it is published until today. For example, if you set your data range to May 1 - 31, lifetime data shows the total engagement accumulated by posts published in May, even if some of those likes happened in June or July
- Time-Series Data - Time-series data measures the total engagement received during the selected date range, regardless of when the posts were published. This helps you understand engagement activity and trends over time. For example, if you select May 1–31, time-series data measures all engagement received in May, including engagement on posts published before May. This show how much engagement happened in May.
The Posts & Engagement section includes the following cards:
- Posts published vs. engagement received over time (Time series) - Comparison of the number of posts published with the total engagement received during the selected period across all posts.
- Posts by type - The distribution of different types of posts such as text, image, video, poll, carousel, and audio posts published over a specified date range.
- Published posts and their engagement (Lifetime) - Shows the engagement received by posts during the selected period across their lifetime.
- Top posts by - This card lists the top post based on the maximum number of likes, replies, reposts, quotes, engagement, and the engagement rate.
- Posts by publishing apps - A comparison of the engagement received for your Threads posts based on the publishing application used to publish the post.
- Engagement actions received over time (Time series) - Shows how engagement is distributed between likes, replies, reposts and quotes received during the selected period.
- Engagement breakdown received over time (Time series) - Displays the contribution of likes, replies, reposts and quotes to the total engagement received during the selected period.
- Engagement received on published posts by type (Lifetime) - Total engagement generated by posts published during the selected period, grouped by post type such as image, video, text, carousel, audio, and poll posts.
Performance Reports
- Profile views - The total number of people who viewed your Threads profile over the specified date range.
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