Reports for YouTube
The performance of the videos posted on your YouTube channel can be studied through the readily available metrics on the platform, such as top search keywords; cards, end screen impressions, and clicks, top videos; traffic obtained from external URL, and others.
Summary Reports
Audience summary - A summary of the subscribes on your YouTube channel.
- Subscribers count - The total number of subscribers on your YouTube channel.
- Subscribers gained - The number of subscribers who are new to your channel and the average per day.
- Subscribers lost - The number of subscribers who were lost over a period of time and the average per day.
Post & engagement summary - A summary of the videos and overall engagement received.
- Total videos - The total number of videos on your YouTube channel.
- Total engagement - The total engagement such as likes, dislikes, and comments received on your posts.
- Top video - The top-performing video based on the maximum engagement received.
- Top country - The top country where your posts received maximum engagement.
Video performance summary - The performance of the videos on your YouTube channel.
- Views - The total number of views received for your videos and the average views per day.
- Estimated minutes watched - The total estimated time spent by users watching your videos and the average minutes per day.
- Top video - The top performing video based on the total views and time watched.
- Top search keywords - The top search keywords used by users to land on your video and the views and time spent correspondingly.
Cards & end screen summary - The performance of the cards and end screen elements used on your YouTube videos.
- End screen element impressions - The number of times the end screen in your videos were displayed on the users' screens.
- Card teaser impressions - The number of times the card teaser in your videos was displayed on the users' screens.
- Cards impressions - The number of times the cards in your videos were displayed on the users' screens.
- End screen element clicks - The total number of times the end screen in your videos was clicked.
- Card teaser clicks - The total number of times the card teaser in your videos was clicked.
- Card clicks - The total number of times the card in your videos was clicked.
Audience Reports
Subscriber growth - The number of subscribers gained and lost over a period of time and the average new subscribers added per day.
Subscribers count by country - The distribution of subscribers of your channel by the country they belong to. The denser the color, the higher the number of subscribers from that country. The top five countries with the highest subscribers can also be viewed here.
Posts & Engagement Reports
Number of videos vs engagement - This shows a comparison of the number of videos and the engagement received in a day over a period of time, and the average posts and engagement per day.
Top videos - The top performing videos based on the number of likes, dislikes, comments, engagement, and engagement rate.
Engagement actions - The distribution of engagement actions such as likes, dislikes, shares and comments received on your posts over a period of time.
Channel engagements by country - The countries of the people who have engaged with your channel. The denser the color, the higher the engagement. The top five countries with maximum engagement can also be seen here.
Sharing service - The top sharing services where your videos were shared, and the number of shares.
Engagement by subscribed status of users - The distribution of different engagement actions, such as likes, dislikes, comments, and shares on your videos based on the subscribed status of the users who have engaged.
Video Performance Reports
Views & estimated minutes watched - The number of views and the estimated minutes spent by users watching your YouTube videos in a day, over a period of time. The average minutes spent, and the average views per day can also be viewed.
Top videos - The top performing videos based on the number of views and the minutes watched.
Views by country - The distribution of the views based on the country they were viewed from. Denser the color, higher is the number of views. The top five countries contributing to the maximum views are also listed here.
Estimated minutes watched by country - The distribution of countries to which your viewers belong and the estimated minutes watched in each country. The top five countries where they were watched the most can also be seen here.
Playback location type - The total number of views, minutes watched and the platforms on which your videos were viewed like shorts, search.
Traffic source type - The total number of views and minutes watched by your audience when redirected from different traffic sources like hashtag, shorts.
Embedded playback location details - The websites where your YouTube videos are embedded, and the corresponding views and watch minutes they generated.
Traffic from external URLs - The traffic generated in the form of views and watch minutes from external URLs.
Top search keywords - The top search keywords that were used by users to reach your YouTube videos.
Views by devices - The distribution of views based on the devices they were viewed in such as desktop, mobile, tablet and TV.
Views and minutes watched by subscribed status of users - The number of views and minutes watched based on the subscribed status of the users.
Cards & End Screen Reports
End screen element impressions vs clicks - A comparison of the number of times the end screen appeared in your videos with the number of times they were clicked.
End screen element impressions vs clicks by types - A comparison of the number of times the end screen appeared in your videos with the total clicks based on different types like clicks on video, channel.
Card teasers impressions vs clicks - The comparison of the number of times the card teasers appeared in your videos with the number of times they were clicked.
Card teasers impressions vs clicks by types - The comparison of the number of times the card teasers appeared in your video with the total clicks based on different types like clicks on channel, playlist.
Card impressions vs clicks - The comparison of the number of times the cards appeared in your video with the number of times they were clicked.
Card impressions vs clicks by types - The comparison of the number of times the cards appeared in your video with the total clicks based on the different types of clicks.
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