Publishing on Mastodon - An overview
What is Mastodon?
Mastodon is an open-source, decentralized social media network that consists of various servers. Every server has its own set of guidelines, and users can join a server of their choice to be part of Mastodon. They can also choose to create a server of their own.
A server in Mastodon is an independent entity. Currently, there are over 9000 servers available in Mastodon, which can usually be categorized based on a specific interest, topic, industry, language, and so on. Once you join a server, you can interact with anyone across all the servers.
Imagine it like this: the servers are like individual apartments in a gated community. Residents in the apartment can communicate with their neighbors with ease, just like how users in a server can follow or interact with other users in the server.
To contact someone from another apartment, you can reach out via phone or email. Similarly, on Mastodon you can use the @profilename@servername to reach out to users from another server also. It's like the address of the apartment.
If you are no longer interested in being part of an apartment, you can always switch to the one you prefer, just like how you can move to another server of your choice in Mastodon.
How can businesses use Mastodon?
Mastodon is quite different from the other social media platforms that you may have used in recent times. There are no ads, no algorithms to suggest posts and, since it's completely de-centralized, it gives you an option to create your own server. This gives businesses a unique advantage over other social media channels and the content strategy should be completely different for Mastodon.
Join the right server
Currently, there are over 9000 servers in Mastodon and it could get a bit tricky to find a server with a suitable audience for your business. Mastodon displays a list of servers categorized based on region and topic to help you get started.You can also use various directories available online to drill down further and find the server that better suites your niche. If you want to establish an audience for your brand, you can even create a separate server on Mastodon.
Engage in meaningful conversations
The social media marketing strategy for Mastodon can be different when compared to other popular channels like LinkedIn, Instagram, and so on. Since there are no ads or algorithms to prioritize or boost your post, you can leverage this unique advantage and initiate interesting and relatable interactions with your followers and build a community that can work together.
Leverage the power of hashtags
When you create a post on Mastodon, your followers will be able to see it from the Home tab itself. But, how do you expand your audience and reach more people who are interested in your brand? That's where #hashtags come into the picture.
Promote your posts across channels
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
New to Zoho Writer?
Create. Review. Publish.
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
New to Zoho Survey?
Zoho Sheet Resources
Zoho Forms Resources
New to Zoho Sign?
Zoho Sign Resources
Sign, Paperless!
New to Zoho TeamInbox?
Zoho TeamInbox Resources
New to Zoho ZeptoMail?
Design. Discuss. Deliver.
New to Zoho Workerly?
New to Zoho Recruit?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?
New to Zoho Assist?
New to Bigin?
Related Articles
Instagram Publishing
Publishing and Scheduling Posts Instagram posts can be published in the following ways on Zoho Social: Direct publishing from Zoho Social Publishing via Zoho Social (Mobile App) + Instagram App This is determined by the type of Instagram Profile you ...What are the publishing options available while scheduling a Retweet?
Zoho Social has multiple scheduling options with which you can plan and set your retweet for a later date. They are: 1. Retweet Now - Choose this option to publish your Retweet instantly. 2. Schedule for a Specific Date - This will help you schedule ...Why is it important to enable URL tracking under Publishing Settings?
If you choose to enable URL tracking under Settings, UTM parameters will be automatically included in any URL you paste on the Publishing Window while you create your post—without you having to set the parameter each time you add a URL to publish.What happens if I turn off the URL tracking from Publishing Settings?
You will still be able to add UTM parameters manually on the Publishing window even if you have turned off the toggle button for URL tracking under Settings. To add UTM parameters manually from the publishing window, 1. Click on the New Post button ...Publishing Calendar
With the Publishing Calendar, you'll get a complete overview of all your scheduled, unpublished and published posts for the entire week or month, depending on your calendar view. The calendar option will open in the Month view by default. In this ...
New to Zoho LandingPage?
Zoho LandingPage Resources