How do I optimize an image while directly posting to Instagram?

How do I optimize an image while directly posting to Instagram?

As a Facebook Marketing Partner and Instagram Partner, we try and bring the best solutions to you. However, due to limitations with Instagram's new APIs, you need to keep a few points in mind while posting images to Instagram.

If you manage an Instagram Business Profile on Zoho Social, here's what you need to know:

  1. You can directly publish or schedule 1 image as a .png or .jpeg file. You can also upload a non-animated .gif file. The maximum file size is 8 MB. If you want to add multiple images to your post, you need to upload them natively from the Instagram mobile app. Currently, multiple images aren't supported for Business Profiles.

  2. The aspect ratio of the image you'd like to directly publish or schedule must be within the range of 4:5 (for Portrait) and 1.91:1 (for Landscape).
Here are a few examples of the possible aspect ratios from the specified range: 


So what are aspect ratios?
The ratio of the width to the height of an image is its aspect ratio. Say you want to upload an image of 800 x 400 pixels. Its aspect ratio will be  2 : 1. This exceeds the allowed range for direct publishing so you'll have to resize the image. 

320 x 400 pixels will be a tall, portrait image with the aspect ratio 4: 5
400 x 400 pixels will be a square image with the aspect ratio 1: 1
600 x 400 pixels will have the aspect ratio 3: 2 (or, 1.5: 1)
764 x 400 pixels will be a wide, landscape image with the aspect ratio 1.91: 1

We recommend you post square photos to Instagram that will have 1: 1 aspect ratio. If that doesn't work, modify the aspect ratio by adding borders. 

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