What is the difference between a CRM Lead and a CRM Contact?

What is the difference between a CRM Lead and a CRM Contact?

CRM Leads are Connections that have provided their contact information to you and have the potential to be converted into CRM Contacts. For example, you participate in a conference and collect information from people visiting your booth. These visitors would be considered Leads. Your sales team members will typically call or email these Leads and see if they are interested in buying your services or products.

CRM Contacts are those Leads that you have followed up on by establishing a professional relationship, with whom you now have an ongoing interaction. For instance, one of your conference visitors is interested in your products, and you talk with them once a week as you try to close a deal, they'd be considered a Contact. 

    Zoho CRM Training Programs

    Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

    Zoho CRM Training
      Redefine the way you work
      with Zoho Workplace

        Zoho DataPrep Personalized Demo

        If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

        Zoho CRM Training

          Create, share, and deliver

          beautiful slides from anywhere.

          Get Started Now


            Zoho Sign now offers specialized one-on-one training for both administrators and developers.

            BOOK A SESSION











                                        You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                            Manage your brands on social media

                                              Zoho Desk Resources

                                              • Desk Community Learning Series


                                              • Digest


                                              • Functions


                                              • Meetups


                                              • Kbase


                                              • Resources


                                              • Glossary


                                              • Desk Marketplace


                                              • MVP Corner


                                              • Word of the Day


                                                Zoho Marketing Automation

                                                  Zoho Sheet Resources

                                                   

                                                      Zoho Forms Resources


                                                        Secure your business
                                                        communication with Zoho Mail


                                                        Mail on the move with
                                                        Zoho Mail mobile application

                                                          Stay on top of your schedule
                                                          at all times


                                                          Carry your calendar with you
                                                          Anytime, anywhere




                                                                Zoho Sign Resources

                                                                  Sign, Paperless!

                                                                  Sign and send business documents on the go!

                                                                  Get Started Now




                                                                          Zoho TeamInbox Resources



                                                                                  Zoho DataPrep Resources



                                                                                    Zoho DataPrep Demo

                                                                                    Get a personalized demo or POC

                                                                                    REGISTER NOW


                                                                                      Design. Discuss. Deliver.

                                                                                      Create visually engaging stories with Zoho Show.

                                                                                      Get Started Now









                                                                                                          • Related Articles

                                                                                                          • LinkedIn Lead Ads Integration

                                                                                                            LinkedIn Lead Ads are a great way to reach your marketing audience, increase your brand awareness, generate qualified leads, and filter out potential customers for your business. With LinkedIn Lead Ads integration on Zoho Social, 1. Pull-in and ...
                                                                                                          • Lead Generation

                                                                                                            The key to generating leads is sharing interesting content, keeping your audience engaged, and listening carefully to what people are saying about your brand on social media, because that's where you will find a large number of your customers.   If ...
                                                                                                          • Why can't I add my connections as a CRM Contact or Lead?

                                                                                                            You will only be able to see +Add to CRM and the Lead Generation tab if you are a Zoho CRM user and have integrated Zoho Social with Zoho CRM. You can learn more about Zoho CRM Integration with Zoho Social.
                                                                                                          • Facebook Lead Ads - Frequently Asked Questions

                                                                                                            What plans is the Lead forms Integration available on? The Lead Forms integration is available on Premium, Agency, and Agency Plus plans of Zoho Social. Important The Lead Forms module has been deprecated for users signing up to Zoho Social from the ...
                                                                                                          • CRM Reports

                                                                                                            It's important to know where your leads are coming from. It's equally important to know whether those leads are being converted into successful deals to contribute to your brand's progress.     For all those who have integrated Zoho CRM to their Zoho ...
                                                                                                            Wherever you are is as good as
                                                                                                            your workplace

                                                                                                              Resources

                                                                                                              Videos

                                                                                                              Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                              eBooks

                                                                                                              Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                              Webinars

                                                                                                              Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                              CRM Tips

                                                                                                              Make the most of Zoho CRM with these useful tips.



                                                                                                                Zoho Show Resources