Can I customize my content for each social channel on Zoho Social?

Can I customize my content for each social channel on Zoho Social?

Yes, you can customize your content for each social channel when you use the Customize content window or the zShare browser extension on Zoho Social.

Customizing Social Media Content

To customize the text content for a social channel, click on its social icon and make changes as per the guidelines for that social channel. For example, you can compose a short text for Threads (consisting of 500 characters) and a relatively longer text for LinkedIn (consisting of 3000 characters) in one go.
 
You can customize the media files, tags, @mentions, hashtags, location, first comment, and other posting options specific for each selected social channel in the customize content window. To do this, simply click the icon for the social channel, and make your edits inline, and then publish it across the channels with the customized content in a single click.

To share text content from the webpage directly, follow these steps:

  1. Select the desired line or passage and click on the zShare plugin from your browser, or right click the text and choose Share Text via zShare to open the Customize content window. 
  2. The text you selected will appear automatically. Make further changes wherever needed to customize the content according to each channel.
  3. Review the post and use one of the publishing options to either publish the post immediately or schedule it for later.

To share images from the webpage directly, follow these steps: 

  1. Hover your pointer on the image you want to post.
  2. Click on the zShare plugin button that appears below the image to add it to the compose window automatically.
  3. You can choose to select different images or add more images from the Suggested Images to post to each social channel.
  4. Review your post, and then use one of the publishing options to either publish the post immediately or schedule it for later.
Thumbnail previews are automatically generated when you type/paste a link in the compose screen. These reflect how your audience would view your post if you share the same link natively from the social channel.
 
Here are some points to note about the individual networks' restrictions: 
  1. When you use zShare to share links to your Facebook feed, you will only see the images auto-filled from the feed to your zShare composer window. However, Facebook requires you to manually type content for posts shared. This is because Facebook restricts third-party apps such as Zoho Social from auto-filling content on your behalf. So, you'll have to type the copy that you'd like to share on your Facebook Page.
  2. You can choose to publish the thumbnail as an image along with your post to Instagram and X. In that case, it'll be published as an image post and clicking on the image will not redirect the user to the link.
  3. X automatically generates the thumbnail for your post, however you can still choose a thumbnail image from Social to replace that one.
  4. Link preview isn't supported for Google Business Profile posts. 

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