What is the difference between connecting my Instagram account directly with Instagram credentials and via Facebook to Zoho Social?

You can connect your Instagram account in one of the two ways mentioned below:

Connecting Instagram using Instagram login credentials
Connecting Instagram using Facebook login credentials

Connecting Instagram using Instagram login credentials

When you connect your Instagram account directly to Zoho Social using Instagram login credentials, you just have to ensure that your Instagram account is a professional account and go on to connect it by providing the username and password.

However, this method of logging in directly via Instagram comes with certain API limitations.

You'll be unable to view impressions and statistics for your Instagram Stories on Zoho Social or any other third-party social media management applications.

Connecting Instagram using Facebook login credentials

When you connect your Instagram account via Facebook to Zoho Social, you have to ensure the following pre-requisites:

Your Instagram account must be a professional account.
Your Instagram account must be connected to a Facebook account, and in turn, a Facebook Page.
The connected Facebook account should have admin permissions for the right Facebook Page linked to your Instagram account.

Once these conditions are satisfied, you can connect Instagram by logging in to your Facebook account and then choosing the right Instagram account to connect to Zoho Social.

Instagram personal accounts can no longer be connected to Zoho Social due to Instagram API restrictions.

Find out more here

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