Facebook Lead Gen Reports
Lead Ads Statistics
Once you've set up a Lead Ads campaign, you will want to measure its performance. This includes being able to identify the number of leads generated from Facebook Lead Ads, the demographics of the leads being generated, and more. You'll be able to set up better targeted campaigns, and work out which campaigns are working for your business. Here's how you can view lead ad statistics.
- Go to the Posts tab and click on Facebook Lead Gen.
- Click on Details to view the Lead Ad Stats.
There are three kinds of statistics available in the detailed view of a Lead Ad: Performance, Demographics, and Placement.
Important
The Lead Forms module has been deprecated for users signing up to Zoho Social from the 19th of April, 2024. If you wish to synchronize leads from Facebook Lead Ads and Forms to Zoho CRM, and Bigin please use the LeadChain extension from the Zoho CRM or Bigin's Marketplace. Read More: LeadChain - An Overview
Performance: This indicates the number of leads generated for a particular ad and the average cost incurred for each lead generated. Performance Stats also display other metrics such as— total number of people the Lead Ad has reached, number of clicks received for a particular Ad, and the total amount of money spent on the Lead Ad.
Demographic Information: Reach indicates the number of people who have seen the Lead Ad. Impressions denote the number of times each of them have engaged with the ad. Under the Stats column, you can also view the demographics of audience who engaged with your Lead Ad. This includes stats such as gender, age group, and so on.
Placement: This indicates the total number of leads generated from the Lead Ad compared to the Reach and Impressions it received on Facebook. You can also view the total amount spent on the Lead Ad.
Generating Reports
Zoho Social helps you assess the revenue growth of your business through the leads generated from Facebook Lead Ads. To view leads and the number of form fields that are synced with Zoho CRM, click on Details for a specific Facebook Lead Ad and then go to the CRM tab.
Leads from Lead Ads
Leads from Lead Ads tab will display all the Lead information captured in the Lead Ad.
When you configure this integration for the first time, the leads from the last 90 days' active lead forms will be displayed. You will need to select Add all Leads into CRM to push the new leads to CRM. Going forward, when your Lead Ads receive new leads, they'll be automatically pushed to Zoho CRM.
When you click on the lead name, you'll have an option to associate the lead to profiles on other social networks.
Customize your view
Click on the Add Fields icon to view all the fields in your Lead Ad form and capture all the information submitted by a Lead. The Add Fields icon is located in the top right corner of your Lead Ad form.
Additionally, you can customize your view to choose the number of Leads you want to display on a single page. You can select options ranging from 10 records per page to 100 records per page.
Downloading Leads
Click the Download icon to export the list of leads captured from a particular Lead Ad as PDF and PNG files.
Leads from Social Actions
Head over to the Leads from Social Actions tab to view all the new leads and contacts generated when your audience engages with the Lead Ad on Facebook by liking or commenting on it. Learn more about automatic Lead Generation from social actions.
Accessing CRM Reports from the Reports tab
To view and manage the details of all the Lead Ads, go to the Reports tab from the home screen and click CRM from the column on your left. Click the Filter icon on the right to filter your leads by:
- Ad, Ad ID
- Ad Set, Ad Set ID
- Ad Campaign, Ad Campaign ID
- Lead Form, Lead Form ID
- Ad Account, Ad Account ID
- Ad Objective
- Facebook Page, Facebook Page ID
- Consent info
- Lead Type
- Brand
If you have a connected Zoho CRM account, you'll be directed to the Leads module in CRM when you click on a lead name in this CRM report.
Sharing Reports for Lead Ads
You can share the reports with your team members via email, or by exporting the report as a PDF or CSV file.
Password protection option is available for reports that you send via email. You can set a password to protect your CRM report by checking the box next to Password Protect.
The password should contain a minimum of six characters.
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
Centralize Knowledge. Transform Learning.
All-in-one knowledge management and training platform for your employees and customers.
New to Zoho Writer?
Create. Review. Publish.
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
New to Zoho Survey?
Zoho Sheet Resources
Zoho Forms Resources
New to Zoho Sign?
Zoho Sign Resources
Sign, Paperless!
New to Zoho TeamInbox?
Zoho TeamInbox Resources
New to Zoho ZeptoMail?
Design. Discuss. Deliver.
New to Zoho Workerly?
New to Zoho Recruit?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?
New to Zoho Assist?
New to Bigin?
Related Articles
LinkedIn Lead Ads Integration
LinkedIn Lead Ads are a great way to reach your marketing audience, increase your brand awareness, generate qualified leads, and filter out potential customers for your business. With LinkedIn Lead Ads integration on Zoho Social, 1. Pull-in and ...Can I view the demography of my Facebook Page's likes?
Yes, with the Cards Page Likes by Source and Page Unlikes by Source under the Audience Section of Facebook reports.How do I view my top fans on Facebook and what are the ways they can be sorted?
To view your top fans on Facebook, - Go to Reports - Head to Facebook reports - Under the Posts & Engagement, you'll find a Card Top Connections who have... Here you can choose to sort the top connections by these 5 categories—Most Liked, Most ...How do I find the organic versus paid reach impressions for my Facebook posts?
To find the types of impressions for your Facebook posts, - Go to Reports - Head to Facebook reports - Under the Reach & Impression section, you'll find the Cards, namely, Organic & Paid Page Impressions vs Reach, and Viral & Non-viral Page ...How do I view my best posts on Facebook and what are the categories they can be sorted by?
To view your best posts on Facebook, - Go to Reports - Head to Facebook reports - Under the Posts & Engagement section, you'll find a Card Top Posts by...Here you can choose the criterion you want to sort your posts by from any of these—Reactions, ...
New to Zoho LandingPage?
Zoho LandingPage Resources