Creating Carousel Posts
Social media is a place where businesses are trying to bring out their best by connecting with their audience and publishing content to help in their growth. All the features of the apps are within a hand's reach and can be leveraged to the maximum by individual users and businesses. Especially for businesses, building a good rapport with their social media audience goes a long way in increasing sales, attracting new potential customers, and building a brand image.
With the amount of online content now available for users to consume, it's important to create content that will make them stop scrolling and grab their attention for a bit. This can be effectively planned by social media managers based on the individual channels and the type of content that works for the target audience. Online content can be in the form of image and video posts, reels, guides, stories, and carousel posts, tweets.
Carousel Posts
Carousel posts are a type of post where you can share multiple images and videos in a single post. Studies show that carousel posts receive the highest engagement rate per impression on Instagram. Carousel posts act like a slideshow of pictures and videos and are swiped left to be able to view the entire set of images and videos. This can be used to display multiple images and videos from a single event. Users can also create graphical content like step-to-step instructions, how-to guides, details of a product/service, customer testimonials/stories, and other educational information.
If you're a business like Zylker Travels, you can create images containing the details of a travel package like itinerary, price, and dates, and announce the launch on your social channels.
You can use Zoho Social to make a carousel post on your social channels like Instagram, Facebook and LinkedIn. For this, ensure that the images you want to add are of the dimensions specified by social channels for posts.
Feature Availability:
The feature is available for Standard, Professional, Premium and Agency editions.
To create a carousel post from the web application:
- Click New Post and add up to four images or one video to your post.
Alternatively, click the drop-down next to New Post and click Customize Content to add 10 media items(images and videos) for Instagram, 10 images for Facebook, and nine for LinkedIn. - Choose the channel you want to make the post on. Click
to attach the media files.
3. Publish the post by choosing to publish immediately, adding to queue or scheduling for later.
Facebook Album Posts
- While posting a single photo on Facebook, you can choose which album your photo will be posted in.
- Carousel posts will be posted in Timeline photos by default.
Publishing a combination of images and videos in a post is supported only on Instagram.
Creating carousel posts from Android application
The Zoho Social application for Android lets you publish carousel posts across social media channels such as Facebook, Twitter, LinkedIn, and Instagram. These channels have different limits on the number of media files that can be published, as mentioned in the table above.
While creating a carousel post, you can choose up to 10 images or videos from your gallery. Based on the media limitations, only the first four images will be published on Twitter, the first nine images on LinkedIn, and the first image on Google My Business profiles. Similarly, only the first video will be published on all these channels.
In the case of Instagram, you will be able to publish a combination of 10 images and videos (media files) as a carousel post or a story.
Reordering media files in a carousel post
Carousel post on any social media platform acts as a slide-show of connected information and it's important to have an order for all the media files that are part of a post. To facilitate that, the Customize option in the application lets you reorder all the media files the way you want with a simple drag and drop.
To create a carousel post from Android application
- Tap the new post icon and select Create Post.
- Tap the Add icon to select the channels where you want to publish the carousel post.
- Type the caption of the post in the compose window.
- Tap the Media icon and select Choose from Camera/Choose from Gallery to start adding the media files.
- Select the Customize option to reorder the media files.
- Tap Next.
- Select from the publishing options available.
You can choose Publish Now to publish the post right away, schedule the post with the help of SmartQ or CustomQ. You can also set a custom schedule time, or save the post as draft.
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