Creating threaded posts

Creating threaded posts

Have you ever felt like you have more to say to your social media audience than what a single post can convey? Are you not a premium account holder and don't have access to long form content? If the character count has felt like a restriction for you when it comes to speaking your mind, or if a single post update looks too long for anyone to read through, thread posts are here to help you organize your content into well-structured smaller connected posts.

Threads or thread posts help you logically split a long-form content into multiple posts while posting on social media. This holds the user's attention until the end and also provides better chances for them to engage and post relevant replies to the individual threaded posts.

Thread posts can be used for sharing customer stories, product step-by-step guides, and product launches or announcements.They can effectively be used to cover the updates of a live event by posting consecutive threaded posts on how the event is progressing, details about the agenda, speakers, and guests' arrival, until the ending note is delivered. This way, you can walk your users through the entire event and make them feel like a part of it!

Feature Availability

You can make threaded posts on networks X, Bluesky, and Threads if you're on the Standard, Professional, Premium, Agency and Agency Plus editions of Zoho Social. 

To make threaded posts:  

  1. Click New post in the top-right corner of your Zoho Social dashboard to start composing a post.
  2. Add the long-form content to the compose window and then click to convert the content into multiple threaded posts.


    Alternatively, you can also start composing a threaded post directly by clicking and splitting the content as per your requirement. 


  3. In the threaded post window, ensure that the individual posts in the thread convey full meaning, else edit as required.
  4. Click in the individual threaded post's box to add the media files directly to the post.
  5. Publish the threaded posts using one of the below options:
    1. Post all at once - All the threaded posts are posted at the same time in order. 
    2. Time interval between each post in the thread - The first threaded post goes live at the time of publishing, and then a time interval is set between the next set of threaded posts.Click Delete icon next to any threaded post that you want to delete, or click Delete all to delete all the posts and start composing afresh.
  6. Click Save to add the threaded posts to the compose window.
  7. Publish the post immediately by choosing Publish Now or schedule it for later using one of the scheduling options available from Schedule for a Specific Date, Add to Queue, and Choose a SmartQ Slot. 


  1. Each threaded post should be within 280 characters while posting on X due to API restrictions.
  2. You can post a maximum of 15 threaded posts at a time.
  3. If the long-form content entered in the compose window is greater than 280 characters, the content is automatically split into individual threaded posts in the threaded posts window.
  4. You can attach a maximum of four images or one video to an individual threaded post.