Creating threaded posts

Creating threaded posts

Have you ever felt like you have more to say to your social media audience than what a single post can convey? Are you not a premium account holder and don't have access to long form content? If the character count has felt like a restriction for you when it comes to speaking your mind, or if a single post update looks too long for anyone to read through, thread posts are here to help you organize your content into well-structured smaller connected posts.

Threads or thread posts help you logically split a long-form content into multiple posts while posting on social media. This holds the user's attention until the end and also provides better chances for them to engage and post relevant replies to the individual threaded posts.

Thread posts can be used for sharing customer stories, product step-by-step guides, and product launches or announcements.They can effectively be used to cover the updates of a live event by posting consecutive threaded posts on how the event is progressing, details about the agenda, speakers, and guests' arrival, until the ending note is delivered. This way, you can walk your users through the entire event and make them feel like a part of it!

Feature Availability

You can make threaded posts on networks X, Bluesky, and Threads if you're on the Standard, Professional, Premium, Agency and Agency Plus editions of Zoho Social. 

To make threaded posts:  

  1. Click New post in the top-right corner of your Zoho Social dashboard to start composing a post.
  2. Add the long-form content to the compose window and then click to convert the content into multiple threaded posts.


    Alternatively, you can also start composing a threaded post directly by clicking and splitting the content as per your requirement. 


  3. In the threaded post window, ensure that the individual posts in the thread convey full meaning, else edit as required.
  4. Click in the individual threaded post's box to add the media files directly to the post.
  5. Publish the threaded posts using one of the below options:
    1. Post all at once - All the threaded posts are posted at the same time in order. 
    2. Time interval between each post in the thread - The first threaded post goes live at the time of publishing, and then a time interval is set between the next set of threaded posts.Click Delete icon next to any threaded post that you want to delete, or click Delete all to delete all the posts and start composing afresh.
  6. Click Save to add the threaded posts to the compose window.
  7. Publish the post immediately by choosing Publish Now or schedule it for later using one of the scheduling options available from Schedule for a Specific Date, Add to Queue, and Choose a SmartQ Slot. 


  1. Each threaded post should be within 280 characters while posting on X due to API restrictions.
  2. You can post a maximum of 15 threaded posts at a time.
  3. If the long-form content entered in the compose window is greater than 280 characters, the content is automatically split into individual threaded posts in the threaded posts window.
  4. You can attach a maximum of four images or one video to an individual threaded post. 

      Create. Review. Publish.

      Write, edit, collaborate on, and publish documents to different content management platforms.

      Get Started Now


        Access your files securely from anywhere

          Zoho CRM Training Programs

          Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

          Zoho CRM Training
            Redefine the way you work
            with Zoho Workplace

              Zoho DataPrep Personalized Demo

              If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

              Zoho CRM Training

                Create, share, and deliver

                beautiful slides from anywhere.

                Get Started Now


                  Zoho Sign now offers specialized one-on-one training for both administrators and developers.

                  BOOK A SESSION







                              Quick LinksWorkflow AutomationData Collection
                              Web FormsEnterpriseOnline Data Collection Tool
                              Embeddable FormsBankingBegin Data Collection
                              Interactive FormsWorkplaceData Collection App
                              CRM FormsCustomer ServiceAccessible Forms
                              Digital FormsMarketingForms for Small Business
                              HTML FormsEducationForms for Enterprise
                              Contact FormsE-commerceForms for any business
                              Lead Generation FormsHealthcareForms for Startups
                              Wordpress FormsCustomer onboardingForms for Small Business
                              No Code FormsConstructionRSVP tool for holidays
                              Free FormsTravelFeatures for Order Forms
                              Prefill FormsNon-Profit
                              Intake FormsLegalMobile App
                              Form DesignerHRMobile Forms
                              Card FormsFoodOffline Forms
                              Assign FormsPhotographyMobile Forms Features
                              Translate FormsReal EstateKiosk in Mobile Forms
                              Electronic Forms
                              Drag & drop form builder

                              Notification Emails for FormsAlternativesSecurity & Compliance
                              Holiday FormsGoogle Forms alternative GDPR
                              Form to PDFJotform alternativeHIPAA Forms
                              Email FormsEncrypted Forms

                              Secure Forms

                              WCAG

                                      Create. Review. Publish.

                                      Write, edit, collaborate on, and publish documents to different content management platforms.

                                      Get Started Now






                                                        You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                            Manage your brands on social media

                                                              Use cases

                                                              Make the most of Zoho Desk with the use cases.

                                                               
                                                                

                                                              eBooks

                                                              Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho Desk.

                                                               
                                                                

                                                              Videos

                                                              Watch comprehensive videos on features and other important topics that will help you master Zoho Desk.

                                                               
                                                                

                                                              Webinar

                                                              Sign up for our webinars and learn the Zoho Desk basics, from customization to automation and more

                                                               
                                                                
                                                              • Desk Community Learning Series


                                                              • Meetups


                                                              • Ask the Experts


                                                              • Kbase


                                                              • Resources


                                                              • Glossary


                                                              • Desk Marketplace


                                                              • MVP Corner

                                                                Zoho Sheet Resources

                                                                 

                                                                    Zoho Forms Resources


                                                                      Secure your business
                                                                      communication with Zoho Mail


                                                                      Mail on the move with
                                                                      Zoho Mail mobile application

                                                                        Stay on top of your schedule
                                                                        at all times


                                                                        Carry your calendar with you
                                                                        Anytime, anywhere




                                                                              Zoho Sign Resources

                                                                                Sign, Paperless!

                                                                                Sign and send business documents on the go!

                                                                                Get Started Now




                                                                                        Zoho TeamInbox Resources





                                                                                                  Zoho DataPrep Demo

                                                                                                  Get a personalized demo or POC

                                                                                                  REGISTER NOW


                                                                                                    Design. Discuss. Deliver.

                                                                                                    Create visually engaging stories with Zoho Show.

                                                                                                    Get Started Now









                                                                                                                        • Related Articles

                                                                                                                        • Creating Carousel Posts

                                                                                                                          Social media is a place where businesses are trying to bring out their best by connecting with their audience and publishing content to help in their growth. All the features of the apps are within a hand's reach and can be leveraged to the maximum ...
                                                                                                                        • What does Number of Posts vs. Engagement signify?

                                                                                                                          The Number of Posts vs. Engagement Card compares the number of posts on Facebook with the number of people who have engaged with the post over time.
                                                                                                                        • Can I find the top posts for Instagram?

                                                                                                                          Yes, to find your top posts on Instagram, - Go to the Reports tab - Head to Instagram Reports - Under the Posts & Engagement section, find the Card, Top Posts by...These are sorted under these four categories— Likes, Comments, Engagement, and ...
                                                                                                                        • Can I find the trend of number of posts to their engagement, and the types of posts published for Instagram?

                                                                                                                          Yes. Just follow these steps:  - Go to the Reports tab - Head to Instagram Reports - Under the Posts & Engagement section, find the Cards Number of Posts vs Engagement, and Posts by Type. Posts vs Engagement compares the number of posts published on ...
                                                                                                                        • Creating posts for a Target Audience

                                                                                                                          Post Targeting on Facebook When you're creating a post on Facebook, you'll be able to target your posts to audiences in a particular country. Here's how you can target audience for your Facebook posts: Click the Set targeting icon in the bottom-left ...
                                                                                                                          Wherever you are is as good as
                                                                                                                          your workplace

                                                                                                                            Resources

                                                                                                                            Videos

                                                                                                                            Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                            eBooks

                                                                                                                            Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                            Webinars

                                                                                                                            Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                            CRM Tips

                                                                                                                            Make the most of Zoho CRM with these useful tips.



                                                                                                                              Zoho Show Resources