1. Zylker manages multiple businesses, including Zylker Travels, Zylker Cafe, and Zylker Stores, and uses Zoho Social for their social media management. Zylker is planning to announce an overall discount for all their products and services for Christmas, on the social media handles. The cross-brand posting feature on Zoho Social will help Zylker to handle publishing hassle-free. 
   
   
   
   
2. Zylker ran an initiative throughout all their business chains to reduce their carbon emissions. To run this campaign, and to keep their customers and followers informed about the updates, Zylker used the cross-brand posting feature for their announcements, contests information, and other social media posts.  
   
   

To post across brands: 

1. Click New Post on the top-right corner of your window.
   
2. Click + to add or modify the brands and channels you want to post to.
   
   
   
   
3. Click the drop-down near Sort by to sort the list according to channels or brands. 
   
   
   
   
4. Add the images or videos you want to upload, and complete the post with a suitable caption.
   
5. Publish the post immediately by clicking Post Now. Alternatively, you can save it as a draft or schedule it to be published later. 
   
6. Click Customize content to add more than four images or a video to the post or to adapt and modify the content for each brand, and thereby each channel.