Cross-brand posting

Cross-brand posting

Cross-brand posting is the process of being able to post to multiple networks across all brands at the same time. For example, if you are posting an image to one of your brand's Instagram channel, you can post the same image to the networks of your other brands at the same time. This is a time-saving technique for marketers and social media managers, as it makes it easier for them to share the same content across all their social channels, letting them reach a wider social audience.
Along with the same advantage of reaching a bigger audience, content creators and managers also have to face the risk of showing repetitive content to their followers who follow all their brands on multiple social platforms. This can be managed if they can strike a balance in their cross-brand posting, so that the content neither becomes mundane nor goes unnoticed. Scheduling content at different times is optimal for individual brands and their channels, and will ensure that the same content is not viewed by the target audience on different social networks at the same time. As a business, planning and creating a strategy to display engaging content to your audiences will ensure that you improve your social presence across all brands and reach more potential leads. 

Who can benefit from cross-brand posting 

  1. Zylker manages multiple businesses, including Zylker Travels, Zylker Cafe, and Zylker Stores, and uses Zoho Social for their social media management. Zylker is planning to announce an overall discount for all their products and services for Christmas, on the social media handles. The cross-brand posting feature on Zoho Social will help Zylker to handle publishing hassle-free. 

  2. Zylker ran an initiative throughout all their business chains to reduce their carbon emissions. To run this campaign, and to keep their customers and followers informed about the updates, Zylker used the cross-brand posting feature for their announcements, contests information, and other social media posts.  

  1. The same content cannot be posted to different Twitter accounts at the same time, due to Twitter's policies.
  2. You can post to a maximum of 30 channels at a time. 

To post across brands: 

  1. Click New Post on the top-right corner of your window.
  2. Click + to add or modify the brands and channels you want to post to.

  3. Click the drop-down near Sort by to sort the list according to channels or brands. 

  4. Add the images or videos you want to upload, and complete the post with a suitable caption.
  5. Publish the post immediately by clicking Post Now. Alternatively, you can save it as a draft or schedule it to be published later. 
  6. Click Customize content to add more than four images or a video to the post or to adapt and modify the content for each brand, and thereby each channel. 
  1. The unavailable channels are automatically disabled in the Compose window.
  2. You can pin frequently-used channels by clicking the  icon to your compose window. 

Disabled Channels

When you're posting to multiple channels, it's important that you keep in mind the requirements of each network(link to FAQ) and plan accordingly. The post requirements for LinkedIn will be different from that of Instagram, Twitter, and other networks in terms of number of media files, dimensions, duration, and other details. Posting the same content across all networks might not be possible in such cases. In this scenario, the channels that don't match the requirements will be automatically disabled.
The cases where the channels might be disabled are listed below:
  1. Channel is disconnected.

    To reconnect the channel, go to Settings -> Social Channels -> Reconnect the channel that is disconnected.

  2. Publishing permissions are outdated.

    To update the permissions, go to Settings -> Social Channels -> Update permissions for the respective channel. 

  3. Zoho Social is not authorized to publish in Facebook Groups.

    An admin of the Facebook Group needs to authorize Zoho Social by doing the following:

    From the Group, go to Group Settings -> Manage advanced settings -> Apps -> Add Apps -> Add Zoho Social.
    Your Facebook Group will now be connected to Zoho Social.

  4. Insufficient permissions to access Google business profile listing.

    The owner of the listing can change your access level in Business profile by doing the following:

    From your Business profile, go to Menu -> Business Profile settings -> Managers. Choose the user whose access level you want to change, then choose Primary Owner, Owner, or Manager.

  5. Listing is unverified.

    Verify your listing by clicking Get verified from your Business profile.

  6. You are trying to publish from your Instagram personal profile.

    Zoho Social doesn't support integration with Instagram personal profiles. Switch it to an Instagram Business Profile and try publishing again. 

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