Publishing Groups
Let's say you're a social media marketer and you frequently post the same content to certain channels like Facebook, Instagram, and X, because you receive good engagement across the channels. What if you miss adding a channel while posting? That makes it double the work for you to type out the same content again, add the media, and post, right?
Alternatively, say you work for an agency and handle the social media channels of multiple businesses. You have worked on a strategy, and you're posting to some channels in the morning and some in the evening based on when the audience in these platforms is most active. What if you mix up the timings for one of these channels while publishing?
In these cases, to make the task of publishing easier and quicker, you can create Publishing Groups on Zoho Social. Publishing Groups are a way through which you can organize your frequently used channels across any of your brands, in a group. These groups can be added directly to your compose window at the time of publishing, thus saving you a few more steps and time!
Groups can be created only by Zoho Social admins.
Feature Availability:
Publishing Groups is available for all users in the Premium, Agency and Agency Plus editions.
To create a Publishing Group
- Go to Settings -> Preference -> Publishing.
- Click Create New Group.
- Add the desired channels to the group and provide a name to the group.
- Click Save to save the group to add it later.
To post to a publishing group
- In the Compose window, click the + icon to add the desired group.
- Click Sort by to sort the list according to groups.
- Select the group you want to add.
- Add the relevant media, caption, and hashtags to post across all the channels in the group.
- Click Post now to publish immediately, or schedule it for a later date or time using any of the available scheduling options.