Introduced with the idea of creating and categorizing groups, hashtags have been a major part of social media marketing. They're incredibly helpful for content creators and businesses to connect with their target audience. They are easy to create and can be searched for, to follow the content related to the particular topic or keyword. Businesses and organizations can create their own hashtags and ensure they use them for all their posts, so users will be able to view all the posts tagged with the same keyword.

 

Adding multiple hashtags on a single post might become a tedious task for social media managers, so Zoho Social has Hashtag Manager to make it easier.

 

Hashtag Manager helps to create and maintain hashtag groups where all keywords related to a particular topic can be added in a single group. Up to 30 hashtags can be added in one group, and ten such groups can be created on Zoho Social. Multiple hashtag groups can be added to your posts across your social media channels, after ensuring that the character limitations specified by the individual platforms are followed.

Hashtag manager is available for users who are on Professional, Premium and Agency plans. 

Alternatively, you can also click in the Compose window, then click the to create hashtag groups directly from there.