Why use Trial reel?

1. Test new content ideas without affecting your existing audience
2. Understand how your reel performs with a broader audience
3. Experiment with different styles, topics, or formats
4. Make informed publishing decisions based on performance
   

Feature availability

Create a Trial reel

1. Click +New Post.
2. Upload your reel and add the caption, hashtags, and any other required details. 
3. Click Instagram Posting Options. 
4. Turn on the Post as Trial reel toggle. 
5. Choose whether you want to publish the trial reel automatically or manually.
6. Publish or schedule the post. 
   
   
   

Note:

1. If collaborators are added to the post, you cannot publish it as a trial reel.
   

Publishing a Trial reel

Share Automatically

Turn on the Share to everyone automatically toggle to have Instagram automatically share your trial reel with everyone after 72 hours if it performs well during the trial period. The reel will then be visible on your profile grid and in the feeds of your followers.

Note:

1. Instagram determines whether a Trial reel performs well based on its engagement compared with other reels. Instagram does not publish a fixed engagement number ot metrics for automatically sharing the Trial reel with everyone.
   
2. Learn more: Trial reel on Instagram
   

Share Manually

1.  Go to the Posts tab. 
2.  Locate the trial reel you want to publish. 
3.  Click the More (⋮) icon on the post. 
4.  Click Publish. 

Note: 
The Posts tab does not indicate whether a post is a trial reel. Make sure you identify the correct post before publishing it manually.