Tracking and handling reactions in Facebook and LinkedIn
Reactions on social media are one of the simplest and most powerful ways users express how they feel about content. Instead of just a basic “Like,” reactions allow people to respond with a wider range of emotions, such as love, celebration, support, or even concern. This makes conversations more human, expressive, and engaging and also helps brands understand how their audience truly feels about a post. The more reactions a post receives, the stronger the interaction and visibility it gains.
Reactions in Social
In Zoho Social, reactions to posts and comments can be viewed for Facebook and LinkedIn posts directly within the platform. For LinkedIn, you can also react to posts and comments, and delete reactions. Reaction counts are displayed in multiple places, helping you quickly track how your content is performing and how your audience is responding.
Wherever Zoho Social shows a detailed view of a Facebook or LinkedIn post or comment, you’ll be able to see the available reactions for that content. In all supported views, you can click on the reaction count to see the list of users who reacted, grouped by each reaction type.
Reactions on Facebook
- Like
- Love
- Haha
- Wow
- Sad
- Angry
- Care
Reactions on LinkedIn
- Like
- Celebrate
- Support
- Love
- Insightful
- Funny
Note:
- For Facebook, you can only view the reaction counts on posts and comments.
- For LinkedIn, you can both view and react to posts and comments directly from Zoho Social.
Where can you find Facebook and LinkedIn reactions?
You can view reactions for Facebook and LinkedIn posts in several places across Zoho Social, including the following tabs:
- Home
- Posts
- Inbox
Reactions in the Home Tab
In the Home tab, reactions are in the Recent posts section:
Here, you can view the cumulative count of all reactions on each post at a glance. This helps you quickly understand how your content is performing.
Reactions in the Posts Tab
In the Posts tab, click on any post to open its detailed view
For Facebook:
- You’ll see all reactions and their counts for both the post and its comments
- Reactions are grouped by type. Click on the reactions to view who reacted to each one.
For LinkedIn:
- Hover over the Like button to choose a reaction
- Click on the reaction count to view the list of users and reaction types
Reactions in the Inbox Tab
In the Inbox tab, you can view and manage reactions while handling conversations.
- Go to the Inbox tab.
- Click on a Facebook or LinkedIn comment or reply.
This makes it easy to engage with your audience while responding to messages in one place.
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