UTM Tracking

UTM Tracking

UTM parameters are simple text-codes attached to any URL to track data about website visitors and traffic sources. The data can be filtered out in the Google Analytics tool by specifying the source, medium, and campaign name for any UTM embedded link you generate. This will help Google Analytics let you know more about the origin of the clicks, and the campaigns that direct the clicks to your website.
By setting UTM tracking on Zoho Social you can,
1. Track the performance of your social marketing campaign links.
2. Get to know what  traffic your webpages generate. 

Creating UTM parameters on Zoho Social

To generate UTM parameters on Zoho Social,
1. Click on the  New Post button on your Dashboard.


2. Type the content for your social media post and paste the URL you want to track the traffic for.
3. Now, click on the Add UTM Parameters icon on the publishing window.

Enter the parameters for the following components: utm_source, utm_medium, utm_campaign, utm_term, and utm_content. 

 - The social media platform where your traffic comes from. Example: Google, Facebook, Twitter, and LinkedIn.
utm_medium - This parameter tracks the type of traffic your visitor originated from. Example: CPC, email, organic, and social.
utm_campaign - Campaign name to track the performance of specific campaigns you run.
utm_content - Use this parameter in case you have multiple links pointing to the same URL. This parameter will help you track the link that was the most clicked.
For instance,  a campaign that has two CTA buttons.
You can either choose your content as the first ten letters of your post or choose to add a custom value. This will help you identify which content is generating the traffic for your URL.
4. Once you fill in the parameters, hit the Done button.
Once you set the parameters under Settings, it will be auto populated for all URLs you choose to add UTM tags for, on Zoho Social. You can head to Settings anytime and tweak the UTM parameters to modify campaign name, source and more for any new URL you paste on your Publishing Window. 

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                                                                                                  • Related Articles

                                                                                                  • What is a utm_medium?

                                                                                                    A UTM medium is a parameter that tracks the type of traffic that your visitor is from—it organizes traffic as organic, paid, email, social media etc. For example: utm_medium= social
                                                                                                  • How to set UTM parameters on Zoho Social?

                                                                                                    1. Click on the New Post button on your dashboard. 2. Type the content for your post and paste the URL you want to track the traffic for. 3. Now, click on the Add UTM Parameters icon and include the utm_source, utm_medium, utm_campaign, utm_term, and ...
                                                                                                  • What is a utm_source?

                                                                                                    A UTM source is a social media platform like Google, Facebook, Twitter, LinkedIn, Instagram from where your website traffic comes from. For example: utm_source= Google
                                                                                                  • What is a utm_content?

                                                                                                    A UTM content is a parameter that helps you track down a specific link from which your visitor came from, when you have a couple of links pointing to the same URL. For example: utm_content= testlink
                                                                                                  • What is a utm_campaign?

                                                                                                    A UTM campaign is a parameter that can be used in case you want to filter out your data based on a specific campaign name with which the user came via to your website. This helps understand which campaign generated traffic to a specific URL. For ...
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