A strong social media presence is based on being active and publishing relevant content. The social media algorithm for all the networks works in such a way that it brings your posts to users' feeds only when you post on a regular basis. However, it is a challenge to keep posting content on a regular basis. If you have a lot of content that's ready to be published, but you're unavailable to publish it regularly or during a holiday season or even just a break, you can use the Bulk Scheduler feature on Zoho Social.
This allows you to plan and queue up numerous posts across multiple networks, automating the process of publishing for the specified period of time. So, instead of spending time each day to plan your social calendar, you can allot a few hours to plan and schedule the posts ahead of time and ensure that you're also frequently posting without leaving any gaps.
With the Bulk Scheduler on Zoho Social, you can schedule unlimited posts across all your social channels including Facebook, X, LinkedIn, Instagram, Google Business Profile, YouTube, Pinterest, TikTok, Mastodon and Threads. Simply upload a .CSV, .XLS, or .XLSX file with the content and the specific date and time you want to schedule your content for.
You can add up to 350 posts to a file.
Feature Availability
The bulk scheduler is available for plans Professional, Premium, Agency, and Agency Plus editions.
Here are a few points to remember as you prepare the file for the Bulk Scheduler:
- All posts should be scheduled at least an hour after your upload time.
- The images you upload for your posts should either be saved as public URLs with the extension .JPG or .JPEG or you can also upload the images to the Social library and then copy the URL to upload it in the file.
Learn how to upload images
- You can schedule your posts to all supported networks at the same time, but you've to ensure that you follow the network specific specifications while you upload the content and media.
- The fields - Channels and GMB Button Name are case-insensitive.
- The Link, Media, GMB Button Name, and GMB Link columns are optional.
- You can upload up to 10 images per post for the suitable networks.
- Choose a button name for your Google Business Profile post from what's available in the product – Learn more, Sign up, Order online, Book, or Buy.
- You can attach multiple links to your social media caption by adding them along with the caption in the Content column. Whereas, you can generate the preview of only one link by adding it in the Link column.
- If you've added the channels that you want to schedule the posts on in the file, you don't have to choose them in the upload pop-up window.
- The formatting differs for .csv and .xls or .xlsx files. Please ensure that you follow the respective formats.
While you enter the channel names, you can enter them separated by commas for a .xls or .xlsx file, whereas you've to add end quotes and then add the channel names separated by commas for a .csv file.
For instance – In the .xls/.xlsx file - Facebook, X, Instagram
In the .csv file - "Facebook, X, Instagram"
In the .csv file, to move to the next line to add content, use "\n" instead of manually breaking it. Alternatively, you can also use Excel to manage multi-line content effectively.
Check our sample files to understand more
To schedule posts using Bulk Scheduler
Ensure that your file is formatted as per the guidelines mentioned in the right-side of your upload file window.
- In your Zoho Social dashboard, click the drop-down next to New Post and choose the Bulk Schedule option.
- On the right-side of your pop-up window, check all the formatting and uploading guidelines before you upload the file. You can also download the sample files to check how it's done.
- In the pop-up window, click Upload file to upload the spreadsheet with the schedule.
- Select the date format from the drop-down as per what you've specified in the uploaded file.
- Select the toggle to enable the link shortener to shorten all the links you've added to the posts in the file.
- Choose the channels that you want to schedule the posts on. If you've already added them to the file, select Choose channels from file in the drop-down.
Alternatively, you can also click Add Channel and add them here directly.
- Select the Pinterest board you want to post to if you've added Pinterest to the channel list.
- Ensure that the columns you have maintained in the file are in following order – Schedule Time, Post Content, Link, Media, GMB Button Name, and GMB Link.
- Select the toggle if you want to send the posts for approval to all the approvers in your brand.
- Click Proceed to Review for the file to be reviewed from our end.
At this stage, if there are any errors in your posts or the format, the corresponding error messages are displayed. You can edit the respective post, or move it to draft, or delete it directly from here.
Review - with errors
Edit post
Review - completed
- Click Next to proceed with scheduling.
- Click Preview to preview the file before scheduling.
- Click Schedule to add all the posts to your social calendar.