UTM Tracking
UTM parameters are simple text codes attached to any URL to track data about website visitors and traffic sources. The data can be filtered out in the Google Analytics tool by specifying the source, medium, and campaign name for any UTM embedded link you generate. This will help Google Analytics let you know more about the origin of the clicks and the campaigns that direct the clicks to your website.
By setting UTM tracking on Zoho Social, you can,
1. Track the performance of your social marketing campaign links.
2. Get to know what traffic your webpages generate.
Enable UTM parameter
To enable UTM parameter
- Go to Settings -> Preferences
- Click on the URL settings
- Enable the URL tracking
- Click Customize UTM to edit the value or add custom parameters.
Creating UTM parameters on Zoho Social
Once you enable the UTM tracking toggle in settings, you can edit it during post creation in the new post window.
To edit the UTM parameters,
1. Click on the New Post button on your Dashboard.
1. Click on the New Post button on your Dashboard.
2. Type the content for your social media post and paste the URL you want to track the traffic for.
3. Now, click on the Add UTM Parameters icon on the publishing window.
Enter the parameters for the following components: utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
- utm_source - The social media platform where your traffic comes from. Example: Google, Facebook, Twitter, and LinkedIn.
- utm_medium - This parameter tracks the type of traffic your visitor originated from. Example: CPC, email, organic, and social.
- utm_campaign - Campaign name to track the performance of specific campaigns you run.
- utm_content - Use this parameter in case you have multiple links pointing to the same URL. This parameter will help you track the link that was the most clicked.
For instance, a campaign that has two CTA buttons.
You can either choose your content as the first ten letters of your post or choose to add a custom value. This will help you identify which content is generating the traffic for your URL.
4. Once you fill in the parameters, hit the Done button.
Note:
- Once you set the parameters under Settings, they will be automatically populated for all URLs you add UTM tags to in Zoho Social. You can go to Settings at any time to modify the UTM parameters—such as campaign name, source, and more—which will apply to any new URL you paste in the Publishing window
Access your files securely from anywhere
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
Centralize Knowledge. Transform Learning.
All-in-one knowledge management and training platform for your employees and customers.
New to Zoho Writer?
Create. Review. Publish.
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
New to Zoho Survey?
Zoho Sheet Resources
Zoho Forms Resources
New to Zoho Sign?
Zoho Sign Resources
Sign, Paperless!
New to Zoho TeamInbox?
Zoho TeamInbox Resources
New to Zoho ZeptoMail?
Design. Discuss. Deliver.
New to Zoho Workerly?
New to Zoho Recruit?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?
New to Zoho Assist?
New to Bigin?
Related Articles
URL Tracking - Frequently Asked Questions
Why is it important to enable URL tracking under Publishing Settings? If you choose to enable URL tracking under Settings, UTM parameters will be automatically included in any URL you paste on the Publishing Window while you create your post—without ...Campaign URL Builder
Access Campaign Builder now to generate custom URLs! The Campaign URL Builder tool is used to create custom URLs specific to your campaigns. These URLs contain tracking parameters that will help to identify where the traffic to your webpage is coming ...Content Approvals on Zoho Social
When you're a team of marketers trying to push out only the best content on your social media channels, it's helpful to have a Content Approval system in place. Not only can an Approval setup pipeline your content, and get it from Point A to Point B ...RSS Feeds
RSS Feeds is a one-stop solution if you consume new content and updates from specific websites that you follow. With the RSS Feeds Dashboard on Zoho Social, you can curate a stream of new content which you like to read delivered straight to you, and ...Can I view the demography of my Facebook Page's likes?
Yes, with the Cards Page Likes by Source and Page Unlikes by Source under the Audience Section of Facebook reports.
New to Zoho LandingPage?
Zoho LandingPage Resources