UTM parameters are simple text-codes attached to any URL to track data about website visitors and traffic sources. The data can be filtered out in the Google Analytics tool by specifying the source, medium, and campaign name for any UTM embedded link you generate. This will help Google Analytics let you know more about the origin of the clicks, and the campaigns that direct the clicks to your website.
By setting UTM tracking on Zoho Social you can,
1. Track the performance of your social marketing campaign links.
2. Get to know what traffic your webpages generate.
Creating UTM parameters on Zoho Social
To generate UTM parameters on Zoho Social,
1. Click on the New Post button on your Dashboard.
2. Type the content for your social media post and paste the URL you want to track the traffic for.
3. Now, click on the Add UTM Parameters
icon on the publishing window.
Enter the parameters for the following components: utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
utm_source - The social media platform where your traffic comes from. Example: Google, Facebook, Twitter, and LinkedIn.
utm_medium - This parameter tracks the type of traffic your visitor originated from. Example: CPC, email, organic, and social.
utm_campaign - Campaign name to track the performance of specific campaigns you run.
utm_content - Use this parameter in case you have multiple links pointing to the same URL. This parameter will help you track the link that was the most clicked.
For instance, a campaign that has two CTA buttons.
You can either choose your content as the first ten letters of your post or choose to add a custom value. This will help you identify which content is generating the traffic for your URL.
4. Once you fill in the parameters, hit the Done button.
Once you set the parameters under Settings, it will be auto populated for all URLs you choose to add UTM tags for, on Zoho Social. You can head to Settings anytime and tweak the UTM parameters to modify campaign name, source and more for any new URL you paste on your Publishing Window.