Brand Health
It's important to stay on top of your Brand's performance on every social channel. Brand Health helps you with that precisely. Think of it like a fitness tracker, but for your brand. It provides you with stats and numbers that help you understand how your brand is doing on a particular social channel. Instead of counting steps or calories, this tracks all the numbers that matter to your brand's social media marketing efforts.
How does this work? By watching four key metrics - Total Followers, New Followers, No. of Posts, Reach, and Engagements.
The stats in green signify growth or progress, while ones in red indicate a drop or decline. You can learn more about what each of the stats mean by simply hovering over the question mark on the stats bar.
Brand Health stats are available for:
- Facebook Page
- Twitter Profile
- Instagram Business Profile
- LinkedIn Company Page
- Google My Business listing
- YouTube Channel
- Tiktok Channel
They are not available for LinkedIn Channels due to the API restrictions of these networks. Brand Health calculates the performance metrics of your brand from over the past 30 days.
You would be unable to view the stats such as Reach for your Twitter Profile and Tiktok Channel, and No. of Posts for your Google My Business Listing due to API limitations.
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Related Articles
Why isn't Brand Health displaying the number of Posts and Reach for my GMB Listing and Twitter Profile?
Due to API restrictions, the Brand Health will not display the Reach and the No. of Posts for the Twitter Profiles and GMB Listings you've connected on Zoho Social.Can I see Brand Health stats for all my social channels?
Brand Health stats show how your Brand is performing for the last 30 days. This data is available for the following social channels: Facebook Page Twitter Profile LinkedIn Company Page Instagram Business Profile Google My Business listing YouTube ...If my brand has multiple profiles or pages on a social network, will each profile be considered a separate brand?
Yes! On Zoho Social, a single Brand can only have 1 page/profile per social network, since we measure each page/profile's performance individually. For example, in one Brand, you can manage one of each: 1. Facebook Page 2. Facebook Group 3. Twitter, ...Purchasing Brand Add-Ons
Brand Add-Ons are an additional set of Brands that you can plug into your portal on top of an already existing Brand on Zoho Social. You can include Brand Add-Ons based on the plan you are on. Free plan and Standard plan cannot add Brand Add-ons. On ...Does 'Brand Health' reflect my brand's performance since the time I connected to Zoho Social?
The metrics displayed under the Brand Health column only shows the performance of your Brand for each social channel over a period of the past 30 days.