Purchase Responses From Zoho Survey's Research Panels - Online Help Guide

Research Panels

Find an audience you want to listen to and purchase responses even when you don't have respondents that qualify your requirements. The buy responses feature helps connect with qualifying respondents to collect the responses. You can also set survey disqualification logic to identify respondents who fit your specific criteria. Read more on our research panels here.

To buy responses: 

  1. Go to the Launch tab. 
    Create online surveys
  2. Click Buy Responses on the left pane. 
    Create online surveys
  3. Select the checkbox to confirm that you agree with Survey Buy Responses Terms and Conditions. You can access this only if you don't have any questions that ask for the respondents' personal information, such as name, address, email address, contact information, and so on.  
    Survey Buy Responses Terms and Conditions
  4. Click Continue
  5. Select the total number of responses you want to collect by using the slider. 
    Buy responses slider
  6. Select the incidence rate in the Incidence Rates dropdown. Incidence rate is the percentage of respondents who you think would qualify for your survey. You need to select this only if you have set a qualifying question and a disqualification logic. Else, you can go ahead with the default value it shows. 
  7. Select the country from which you need your target audience in the Select Country dropdown list. 
    1. Click Target regions to select areas within the country you have chosen. This feature is available only for a selected few countries. 
    2. Enable Region Balancing to distribute the numbers equally among the regions. 
  8. Select the gender in the Gender dropdown list. If you want a mix of both male and female respondents, select Both. If you want to customize the gender balance, click Custom and select the percentage by using the slider. 
  9. Expand the Age section and click Range to select an age range. To customize the age balance, click Custom Age Balancing and enter the minimum and maximum age limits, and the percentage. 
    1. Click to add more rows. 
    2. Click to delete rows. 
  10. Expand Household Income and select a yearly/monthly/weekly income range. 
  11. Expand Marital Status, Basic Education, Employment Status, and Industry Sector and select the corresponding fields. 
  12. Click Calculate to calculate the total cost of your responses that you are buying. An estimated delivery date and the total cost will be displayed right there. 

  13. Click Show in the Project Details  section to see the details of the responses you are buying. Click Hide to collapse the section. 
  14. Click Checkout Now to proceed with the payment. You can't edit or modify the survey once you proceed with the purchase. The survey will be reviewed before the responses are collected, to make sure they conform to our termsAlso, please note that the cost displayed is exclusive of taxes.

  15. Click Proceed in the dialogue box that pops up notifying you of what you may not have access to once you proceed with the payment.
  16. Click Edit in the Project Details section if you want to make edits to the project before making the payment. 
  17. Click Make Payment. You can find the order details and the status of your order in the Order Details and Project Status sections respectively. 
In Reports, you can find the details of the responses in Individual Responses and Summary of Responses. You can also use this data to create cross-tab reports and even filter your responses based on the various criteria that you chose while purchasing them. As these responses are being purchased and collected for you, the reports will not flow in real-time. Also, if you want to see the responses collected through a particular collector, you can create a filter and select the collector and the criteria (you chose during the purchase) in the Logic section. 


You can pick the following demographics for your survey research panels.

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