Response Analysis Techniques in Zoho Survey - Online Help Guide

Text Analysis

Analyze your responses using the following methods:
  1. TURF Analysis
  2. Sentiment Analysis
  3. Word Cloud

TURF Analysis

Market Researchers use TURF Analysis, short for Total Unduplicated Reach and Frequency Analysis, on a limited budget to:
  1. Estimate media and market potential
  2. Optimize communication and placement strategies
It identifies the number of people that a particular combination of media communication, product or service can reach, and how frequently they are reached. In Zoho Survey, TURF analysis can be done on multiple choice (many answers) type questions that have three to ten options.

To perform TURF analysis:

  1. Click the TURF Analysis dropdown above a multiple choice (many answers) question’s report.
    TURF Analysis
  2. Select a Simulation Level. We currently support a simulation count of up to six. Simulation Level refers to the number of options that each combination must have. For example, if a question has three options, selecting two counts as the Simulation Level would give you a TURF report with two options in each combination, as in the following screenshot.
    TURF Analysis Report

Sentiment Analysis

Understand the sentiment of your responses with the help of Sentiment Analysis and Word Cloud. This feature has only been implemented in long answer questions.

To analyze the sentiment of the responses you receive:

  1. Click Reports on the left pane.
 
  2. In the Summary of Responses section, go to the long answer response that you have received.
 
  3. Click Sentiment Analysis from the Analysis dropdown. The overall sentiment of the text will be displayed in the form of emoticons. It will also show the percentage of each sentiment in the text from a set of default choices, and a table that displays the response percentage and response count for each key word in the text.
 

  4. Click Clear to remove the selection.
 
  5. Click the image or PDF icons to export the responses as an image or a PDF. 


Word Cloud

To generate a word cloud for the open-ended responses you receive in your survey:

  1. Click Reports on the left pane.
 
  2. In the Summary of Responses section, go to the long answer response that you have received.
 
  3. Click Word Cloud from the Analysis dropdown. The key words from the text are taken and formed into a word cloud. It will also show the response percentage and response count for each key word in the text.
 

  4. Click Clear to remove the selection.
 
  5. Click the image or PDF icons to export the responses as an image or a PDF.
   

Note: If you have long answer questions in your survey, you need to select Responses, Sentiment Analysis, or Word Cloud to decide how it will show in your custom reports. You can also choose various display formats such as charts and tables to view and analyze the data better.

    Zoho DataPrep Personalized Demo

    If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

    Zoho CRM Training

      Create, share, and deliver

      beautiful slides from anywhere.

      Get Started Now





              Zoho CRM Training Programs

              Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

              Zoho CRM Training

                Zoho SalesIQ Resources



                    Zoho TeamInbox Resources




                              Zoho DataPrep Resources

                                Zoho DataPrep Demo

                                Get a personalized demo or POC

                                REGISTER NOW


                                  Design. Discuss. Deliver.

                                  Create visually engaging stories with Zoho Show.

                                  Get Started Now











                                                        Resources

                                                        Videos

                                                        Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                        eBooks

                                                        Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                        Webinars

                                                        Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                        CRM Tips

                                                        Make the most of Zoho CRM with these useful tips.



                                                          Zoho Show Resources