Why should I use a separate domain for my transactional emails?
Transactional emails are required to be delivered almost instantly. One of the factors for good deliverability is sender reputation. Sender reputation is affected by clean domain IP practices. Hence, having a dedicated domain and IP for your transactional emails will ensure higher inbox placements. A separate domain or subdomain will help separate your transactional emails, while a dedicated transactional email service like Zoho ZeptoMail will help you have a separate IP channel for your emails.
Knowing about domain reputation and the different types of IPs will help you equip yourself to achieve good deliverability.
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