How can I tackle email bounces?
Bounces are emails that are returned to the sender without being delivered to the recipient. There are two types of email bounces: soft and hard.
Soft bounces — Caused by temporary issues like network problems, full mailboxes or temporary server downtime.
Hard bounces — Caused by permanent issues like an invalid/incorrect email address, a non-existent domain, or a deactivated account.
To handle transactional email bounces in ZeptoMail, you can
add the address/domain causing the bounce to the
suppression list. This will prevent further email-sending to the recipient, even if they are included in your mailing list.