User flows in Zoho Apptics

Flows in Zoho Apptics

Overview

User flows help in providing an overview of how users navigate through your app and show the different user pathways they take to interact with your app. 

In Apptics, you can analyze user flows based on screen and event traversal. Sankey flow diagrams are used to represent the various user paths taken during the selected timeframe visually. These user pathways include backward navigation as well and they are captured as backflows in Apptics. You can analyze both normal and backward user flows for the app across app versions, devices, and countries. 

Info
Since the flow is based on screens and events data, make sure the data is tracked properly and available in the console. For SDK implementation, refer to our SDK integration guide.

Analyze user flows in Apptics console

  1. Navigate to Marketer > Flows. 
  2. You will see an overview of the user journey for your app across screens by default. 
  3. Select the application ID and data based on which you want to visualize the user journey, i.e., based on screen traversal, event traversal, or both together.
  4. Then select a reference point, i.e., a screen or event to see user paths taken from the steps before and after it.

  1. Set the number of rows you want to see at each step in the user journey. The rest of the rows at each step will be combined as other events. You can then expand the rows as required later.
  2. Click on an individual step to see more details on the number of devices and users that have the user path to reach that step.
  3. You can use the Filter to see flows based on different attributes such as the number of flows, app versions, devices, and countries.
  4. Enable the Backflow toggle button if you want to view the user retraces or backward flow in the user journey. A backward flow shows the instances where a user has visited any of the previous screens or events in the user journey.


Notes
NOTE: Screens and events are updated every next day for flows. Any changes in the screen or event traversal that happen today will reflect in the next day's user flows.