Overview
User groups enables you to group your users based on various attributes such as organization, language, region, or any other custom grouping attribute string. Categorize your user base into smaller units and gain more granular insights into app user and adoption.
Grouping users by a specific attribute helps you analyze which user groups bring in active users, identify key behaviors and patterns, and understand the app usage across different user segments better. These insights can help you come up with strategies to increase app adoption and boost retention among certain user groups with less usage.
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Note: For now, you can group users only based on a single attribute.
Steps to define and add user groups for your app
To create a user group, you need to specify the grouping attribute as a string in the SDK. You can group users by different custom attributes. Eg: organization, region, language, age, client, etc.
Analyze user groups in Apptics console
- Navigate to Audience > User groups in the left menu, and you can view the total number of active and new user groups and the count of inactive/total user groups for the selected date range.
- At the bottom, you’ll find the list of all the user groups and details such as the user group name, the registration date and time, last active session, the number of new users, active users, new devices, and active devices.
- Click on an individual user group to get more granular insights specific to the user group. You can get an overview of the devices and users registered from the specific user group for the selected date range.
- The list at the bottom includes details like the user ID, email address (if available), device IDs associated with the individual user, tracking status, device model, app version, and OS version.
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Note: A single user can register multiple devices, and a single device can be registered with multiple users.
Manage tracking status of user groups
If you want to enable/disable tracking for a user group, you can do that by updating the tracking status from the tracking management page. You can update the tracking status of individual user groups from here.
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Note: The tracking status for user groups will be disabled by default. You can enable the tracking for a particular user group using the "Update tracking status" under tracking management.
- Click on Tracking management > Update status and you will see a popup.
- Provide the user group ID for which you want to update the tracking status.
- Use the toggle button to enable or disable tracking for the selected user group and click Update.
- You will be able to see the list of all the user groups for which you have updated the tracking status from the console here.
- You can update the tracking status anytime later by clicking on Edit option.
![Notes](https://static.zohocdn.com/zoho-desk-editor/static/images/file.png/)
Note: Updating tracking status is a role-based action. The changes will be be applicable to all the users/devices registered under the user group. Make sure that if and when you enable the tracking for a particular user group, the same is conveyed to the user group.