Dynamic Text Replacement
Dynamic Text Replacement (DTR) helps you serve dynamic, text-based content to your audience based on URL parameters. It's a quick and easy way to match the messaging on your landing page with your ad campaigns, eliminating the need to customize multiple landing page experiences. This technique is particularly well-suited for simple text-based landing page customization.
By selecting a specific piece of text and using the DTR option, you can alter its state based on URL parameters. When a visitor lands on your page, the selected text dynamically changes based on the value passed through the URL parameter, ensuring the content is highly relevant and personalized to the user's context.
By selecting a specific piece of text and using the DTR option, you can alter its state based on URL parameters. When a visitor lands on your page, the selected text dynamically changes based on the value passed through the URL parameter, ensuring the content is highly relevant and personalized to the user's context.
Setting up dynamic text replacement
- In the landing page builder select the text that you want to change dynamically and click on the Dynamic Text Replacement button in the tool bar.
- In the popup window, enter the URL parameter for the selected text. The selected text will be the default Text when the URL parameter is empty. Click Save once you set the parameter. In this example, we have selected the text "USA" and entered the URL parameter "place".
- In the published page URL, you can pass any value of your choice through the URL parameter in the format : www.zylker.com/?place=INDIA. To add a value with multiple words, separate the words with "%20" between them. This will add spaces between the words.