LinkedIn Insight Tag
The LinkedIn Insight Tag allows you to collect audience insights, track conversions from LinkedIn ads, and retarget bounced away landing page visitors through LinkedIn campaigns. In Zoho LandingPage, you can directly integrate the LinkedIn Insight tag using your partner ID.
Only portal owners and portal admins can setup an integration in your Zoho LandingPage account. Portal owners, portal admins, and workspace managers can connect, pause, and disconnect integrations with the landing pages in their portal/ workspace.
Accessing your LinkedIn Insight Tag
- Log in to your LinkedIn Campaign Manager account. Campaign Manager is LinkedIn's ad management tool that is used to create, launch, and evaluate the performance of LinkedIn ad campaigns. In your LinkedIn Campaign Manager account dashboard, you will find the details of the Insight tag in the Analyze tab of the drop-down menu.
- Click on Insight tag in the menu displayed to access the details of the Insight tag. You will now be shown multiple ways in which you can install the tag to your landing page. Choose the I will use a tag manager method from the list.
- Copy the partner ID that is displayed on your screen. The partner ID is an unique identifier associated with your account. This ID facilitates the tracking of conversions and optimization of advertising campaigns between LinkedIn and your landing page. You can now use this partner ID to integrate with your LandingPage account.
Integrating LinkedIn Insight Tag in your portal
- In your LandingPage workspace, click on the Settings icon in the top right corner to open the settings menu.
- Select the Integrations tab and choose Marketing from the displayed sub-menu.
- Select LinkedIn Insight Tag and enter your name and Partner ID to integrate the LinkedIn Insight tag with your Zoho LandingPage account.
- Once you have connected your LinkedIn Insight Tag account with your Zoho LandingPage portal, you can begin to integrate your landing pages with your lists in LinkedIn Insight Tag.
Integrating LinkedIn Insight Tag in your landing page
- In your landing page builder, click on Integrations on the top bar to view and manage the integrations for the landing page.
- In the Integrations window, click on Marketing from the categories displayed and choose LinkedIn Insight Tag from the list of marketing integrations.
- Select the partner ID you want to integrate with this landing page and click on Integrate.
- You have now successfully integrated LinkedIn Insight tag with your landing page.
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