Meta Pixel
By integrating Meta Pixel in your landing page you can track conversions, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your landing page. With Meta Pixel, you can also add custom event codes to the landing page.
For instance, if you want to track form submissions as 'Leads', you can insert the 'Lead' event code on the popup that appears after the form is submitted. Once your Pixel starts collecting data, you can create custom audiences in Meta Ads Manager. This allows you to target or retarget specific groups of people who interacted with your landing page.
Only a Portal Admin can connect a service with their account, Workspace Admins can integrate pages with the connected services.
Creating a Meta pixel
1. In your Meta Business Suite account, click on Business Assets to view all your existing assets and ad accounts.
2. In the Business assets, Click on More to open the drop-down menu and select Pixels.
3. In the Pixels dashboard, you will be able to view your pixels once you create them. Click on Add Pixels to create your Meta Pixel
4. In the popup window, select Meta Pixel and click on Connect.
4. Give your pixel a name and add the website name to create the Pixel.
5. You can now view the created pixel in the Meta Business Suite or the Events Manager in Meta Ads Manager.
Integrating the Meta Pixel with your Landing Page
1. To integrate the Meta Pixel with your landing page account , you will need the pixel name and ID. In the Integrations tab of your Zoho LandingPage workspace, select Meta Pixel and enter the name and ID. Click Add Pixel ID to integrate the Meta Pixel with your LandingPage account.
2. Now you will be able to integrate Meta Pixel with the landing pages in the portal. Open a landing page of your choice in the builder and click on the Integrations tab. Select Meta Pixel from the list of integrations in the Marketing Category.
3. In the Meta Pixel Integration tab, select the Pixel ID to integrate it with the particular landing page.
4. In the Integrations tab, click on Meta Pixel again to edit the integration or add a custom even
5. Click on Add custom event to add your custom event such as tracking custom conversions or rule-based conversions.
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