Integrating Meta Pixel with a Landing Page | Zoho LandingPage User Guide

Meta Pixel

By integrating Meta Pixel in your landing page you can track conversions, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your landing page. With Meta Pixel, you can also add custom event codes to the landing page.  

For instance, if you want to track form submissions as 'Leads', you can insert the 'Lead' event code on the popup that appears after the form is submitted. Once your Pixel starts collecting data, you can create custom audiences in Meta Ads Manager. This allows you to target or retarget specific groups of people who interacted with your landing page.

Only portal owners and portal admins can setup an integration in your Zoho LandingPage account. Portal owners, portal admins, and workspace managers can connect, pause, and disconnect integrations with the landing pages in their portal/ workspace. 

Creating a Meta pixel

  1. In your Meta Business Suite account, click on Business Assets to view all your existing assets and ad accounts.



  2.  In the Business assets, Click on More to open the drop-down menu and select Pixels.



  3.  In the Pixels dashboard, you will be able to view your pixels once you create them. Click on Add Pixels to create your Meta Pixel.



  4.  In the popup window, select Meta Pixel and click on Connect.



  5.  Give your pixel a name and add the website name to create the Pixel.



  6. You can now view the created pixel in the Meta Business Suite or the Events Manager in Meta Ads Manager. Copy the Pixel ID in this screen to integrate your Zoho LandingPage with Meta Pixel.



Integrating Meta Pixel in your portal

  1.  In your LandingPage workspace, click on the Settings icon in the top right corner to open the settings menu. 



  2. In the Integrations tab and choose Marketing from the displayed sub-menu. In the list of integrations displayed now, select Meta Pixel. Enter the name and Pixel ID to integrate your Meta Pixel account with your Zoho LandingPage portal.



  3.   Once you have connected your Meta Pixel account with your Zoho LandingPage portal, you can begin to integrate your landing pages with your lists in Meta Pixel.



Integrating the Meta Pixel with your Landing Page

  1.  In your landing page builder, click on Integrations on the top bar to view and manage the integrations for the landing page.



  2.  In the Integrations window, click on Marketing from the categories displayed and choose Meta Pixel from the list of integrations.



  3.  In the Meta Pixel Integration tab, select the Pixel ID to integrate it with the particular landing page.



  4. You have now successfully integrated your landing page with Meta Pixel. Click on Add Custom Events to add your custom event such as tracking custom conversions or rule-based conversions.