Integrating Meta Pixel with a Landing Page | Zoho LandingPage User Guide

Meta Pixel

By integrating Meta Pixel in your landing page you can track conversions, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your landing page. With Meta Pixel, you can also add custom event codes to the landing page.  

For instance, if you want to track form submissions as 'Leads', you can insert the 'Lead' event code on the popup that appears after the form is submitted. Once your Pixel starts collecting data, you can create custom audiences in Meta Ads Manager. This allows you to target or retarget specific groups of people who interacted with your landing page.

Only portal owners and portal admins can setup an integration in your Zoho LandingPage account. Portal owners, portal admins, and workspace managers can connect, pause, and disconnect integrations with the landing pages in their portal/ workspace. 

Creating a Meta pixel

  1. In your Meta Business Suite account, click on Business Assets to view all your existing assets and ad accounts.



  2.  In the Business assets, Click on More to open the drop-down menu and select Pixels.



  3.  In the Pixels dashboard, you will be able to view your pixels once you create them. Click on Add Pixels to create your Meta Pixel.



  4.  In the popup window, select Meta Pixel and click on Connect.



  5.  Give your pixel a name and add the website name to create the Pixel.



  6. You can now view the created pixel in the Meta Business Suite or the Events Manager in Meta Ads Manager. Copy the Pixel ID in this screen to integrate your Zoho LandingPage with Meta Pixel.



Integrating Meta Pixel in your portal

  1.  In your LandingPage workspace, click on the Settings icon in the top right corner to open the settings menu. 



  2. In the Integrations tab and choose Marketing from the displayed sub-menu. In the list of integrations displayed now, select Meta Pixel. Enter the name and Pixel ID to integrate your Meta Pixel account with your Zoho LandingPage portal.



  3.   Once you have connected your Meta Pixel account with your Zoho LandingPage portal, you can begin to integrate your landing pages with your lists in Meta Pixel.



Integrating the Meta Pixel with your Landing Page

  1.  In your landing page builder, click on Integrations on the top bar to view and manage the integrations for the landing page.



  2.  In the Integrations window, click on Marketing from the categories displayed and choose Meta Pixel from the list of integrations.



  3.  In the Meta Pixel Integration tab, select the Pixel ID to integrate it with the particular landing page.



  4. You have now successfully integrated your landing page with Meta Pixel. Click on Add Custom Events to add your custom event such as tracking custom conversions or rule-based conversions.


    Access your files securely from anywhere

      Zoho CRM Training Programs

      Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

      Zoho CRM Training
        Redefine the way you work
        with Zoho Workplace

          Zoho DataPrep Personalized Demo

          If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

          Zoho CRM Training

            Create, share, and deliver

            beautiful slides from anywhere.

            Get Started Now


              Zoho Sign now offers specialized one-on-one training for both administrators and developers.

              BOOK A SESSION









                                            You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                Manage your brands on social media

                                                  Zoho Desk Resources

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                    Zoho Marketing Automation

                                                      Zoho Sheet Resources

                                                       

                                                          Zoho Forms Resources


                                                            Secure your business
                                                            communication with Zoho Mail


                                                            Mail on the move with
                                                            Zoho Mail mobile application

                                                              Stay on top of your schedule
                                                              at all times


                                                              Carry your calendar with you
                                                              Anytime, anywhere




                                                                    Zoho Sign Resources

                                                                      Sign, Paperless!

                                                                      Sign and send business documents on the go!

                                                                      Get Started Now




                                                                              Zoho TeamInbox Resources



                                                                                      Zoho DataPrep Resources



                                                                                        Zoho DataPrep Demo

                                                                                        Get a personalized demo or POC

                                                                                        REGISTER NOW


                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now









                                                                                                              • Related Articles

                                                                                                              • SEO Configuration

                                                                                                                Meta tags are important for your landing page to crawl and rank in the Search Engine Results Pages (SERPs). Metadata like page title and meta description add to your landing page's credibility and help you gain more traffic and rank on top of SERPs. ...
                                                                                                              • Favicon

                                                                                                                The favicon is a small image that is displayed next to the landing page's name on browser tabs. This compact logo aids in brand recognition and distinguishes your business from competitors. To add the favicon to your landing page, In the landing page ...
                                                                                                              • Add Scripts

                                                                                                                Custom scripts can be added to your landing page for various purposes including tracking and customization. These scripts allow you to tailor the appearance of your page to better suit your specific needs and objectives. To add scripts for your ...
                                                                                                              • Social Preview

                                                                                                                Social Preview in Zoho LandingPage allows you to customize how your landing page appears when shared on social media platforms such as Facebook and Twitter. To configure the social preview of your landing page, In the landing page builder, click the ...
                                                                                                              • Privacy Consent

                                                                                                                A cookie banner is essential for landing pages as it ensures compliance with legal regulations like GDPR and builds user trust through transparency about data usage. By linking to the privacy terms, the banner provides users with easy access to ...
                                                                                                                Wherever you are is as good as
                                                                                                                your workplace

                                                                                                                  Resources

                                                                                                                  Videos

                                                                                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                  eBooks

                                                                                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                  Webinars

                                                                                                                  Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                  CRM Tips

                                                                                                                  Make the most of Zoho CRM with these useful tips.



                                                                                                                    Zoho Show Resources