Integrating Zoho CRM with a Landing Page | Zoho LandingPage User Guide

Integrating Zoho CRM with a Landing Page

Zoho CRM is a robust and powerful tool that can help you level up your customer relationship management game. Zoho CRM is the tool you need to make sure that you seal the deal on leads through efficient, smart, and enriching customer relationship management.

A resourceful CRM setup is the key to maintaining a healthy relationship with your prospects. It eliminates the hurdles and frictions in data management, communication, follow-ups, and scaling, thus streamlining your sales funnel and increasing your sales.

It also helps your business as a team to work swiftly and fluidly across all the departments, all through your customers' journey. This makes the entire sales process simpler and more efficient for both customers and businesses.

In Zoho LandingPage, integrating with a dynamic tool like Zoho CRM is a simple, zero code process. You can send leads generated from your landing page to your desired CRM campaigns in Zoho CRM without needing to write a single line of code.

By sending the leads you gain from your landing pages to your CRM campaigns you ensure that the leads do not run cold. With the help of your CRM campaign, you can make sure they are engaged, valued, and satisfied. Learn more

Now, we will walk you through the process of integrating your landing page with Zoho CRM.

First you need to connect your Zoho CRM account.
Only a Portal Admin can connect a service with their account, Workspace Admins can integrate pages with the connected services.

To Connect your Zoho CRM Account:
  1. Go to your desired workspace and click on Integrations .
  2. In the list of Zoho Integrations, select Zoho CRM .

  1. Click on Add Account .
  2. Read the terms and conditions and click on Allow to proceed.

Upon successful connection, you will see a Connected badge to the right of the integration name. 

Now, you can integrate Zoho CRM with your desired page in this workspace.

Ensure that the landing page you created has at least one form in order to integrate with this service.

To Integrate your Landing Page with Zoho CRM:
  1. Go to your desired landing page and click on Integrations in the top menu bar.

  1. Among Zoho services listed, click on Zoho CRM .

  1. If you have multiple accounts accessing Zoho CRM , select your desired account to connect with the page and click on Continue .

  1. Select your desired portal to proceed with and click on Continue .

  1. Pick a campaign from the available campaigns in your CRM account and click on Continue .

If you do not have a campaign in your CRM account, create a campaign and refresh this step.
  1. Map the fields of the forms on your landing page with fields available in CRM and click on Continue .
    1. To Upsert Duplicate Records , click the toggle button near the Upsert Duplicate Records option. By enabling this option, when a lead matches a unique field value in Zoho CRM, then the the record in Zoho CRM will be updated with the new values from your landing page form.
    2. For example, a page vistor Darren Pearce submits a form in a landing page by entering his email address , and company Zylker Corporation . In Zoho CRM leads module, a lead with the same name and email address exists without the company name. When you enable the the Upsert option, the existing record in Zoho CRM that matches the email address will be updated with the company name Zylker Corporation .

    3. To add Tags to your leads, click the toggle button beside the Tags option and enter a name for your Tag in the input box. You can also add multiple tags if needed.
      Tags are unique identifiers that help you sort and identify the leads that you generate from Zoho LandingPage. This way, you can ensure that your leads data is not mixed randomly and can view your Zoho LandingPage leads independently.
    1. To enable Lead Enrichment , click the toggle button beside the Lead Enrichment option and map fields for respective data points.
      Lead enrichment is a feature that gives you more insight into your leads. This pulls all the publicly available data about your leads and sends them to your integrated service along with the data they fill in the form. 

    2. When your landing pages are integrated with Zoho CRM and Google Ads, you can also track the Google Ads campaign that brought in the leads in your CRM dashboard.

  1. Finish the flow and click on Done .

Congratulations, you have successfully integrated your landing page with Zoho CRM account. Your lead data will now be pushed to your campaign in Zoho CRM.

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