Zoho Campaigns
Zoho Campaigns is the tool you need to ramp up your customer engagement strategy. Once you start generating leads with your skillfully crafted landing pages, follow it up with engaging email campaigns with the help of Zoho Campaigns integration.
Send quality leads to your lists in Zoho Campaigns with this simple, quick, yet nifty integration. Do not stop at the first step, timely follow-up and quality engagement is the key to converting leads into customers. Get the most out of your lead data with this powerful tool.
Integrating your page with Zoho Campaigns is a five-minute process, connect your account with your Zoho LandingPage portal first, then proceed to integrate your desired page with Zoho Campaigns.
Only a Portal Admin can connect a service with their account, Workspace Admins can integrate pages with the connected services.
Integrating Zoho Campaigns into your portal
- In your Zoho LandingPage workspace, click on Settings in the top right corner.
- Click on Integrations and navigate to Zoho from the displayed sub-menu. In the list of integrations displayed, click on Zoho Campaigns.
- Click on Add Account.
- Read the terms and conditions and click on Allow to proceed.
- Upon successful connection, you will see a Connected badge to the right of the integration name.
Now, you can integrate Zoho Campaigns with your desired page in this workspace.
Ensure that the landing page you created has at least one form in order to integrate with this service.
Integrating Zoho Campaigns into your landing page
- Go to your desired landing page and click on Integrations in the top menu bar.
- Among Zoho services listed, click on Zoho Campaigns.
- If you have multiple accounts accessing Zoho Campaigns, select your desired account to connect with the page and click on Continue.
- Select your desired portal to proceed with and click on Continue.
- Pick a list from the available lists in your Campaigns account and click on Continue.
If you do not have a list in your Campaigns account, create a list and refresh this step.
- Map the fields of the forms on your landing page with fields available in Campaigns and click on Continue.
- If you include UTM tracking parameters in your landing page URL to track leads, you can use the Track Marketing Source option to send that information to Zoho Campaigns. Click on the toggle button to provide the necessary information.
While your tracking parameters can be mapped to any field in Zoho Campaigns, it is simpler to create a custom field in your Zoho Campaigns account to pass the tracking information. For example, to track the lead source from a UTM campaign, you can create a custom field labeled UTM Source in Zoho Campaigns and then map the UTM Source from your landing page URL to it.
- You also have the option of enriching your leads with publicly available information when you enable lead enrichment. Once you have entered all the details, click on Continue to integrate your landing page with Zoho Campaigns.
- Finish the flow and click on Done.
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