A/B Testing Analytics | Zoho LandingPage User Guide

A/B Testing Analytics

A/B testing analytics provides you with the capability to evaluate the effectiveness of various landing page variations. This process entails scrutinizing a variety of metrics, such as visitors, conversions, and conversion rates among the different variations. Through this analysis, you can derive insights regarding the efficacy of each variant.
  1. To view the A/B testing analytics of your published landing pages, login to your Zoho LandingPage workspace and click on the respective published landing page or click on the vertical ellipsis to find the Page Analytics option in the menu.



  2. To view the A/B testing analytics of your published landing pages from your landing page builder, click on the Page Analytics icon present in the top bar. 



  3. Navigate to A/B Testing to view how the different landing page variants are performing.



  4. Here, you will be able to view the graphical representation of how your variants are performing over time.

  5. Following that, within the Statistics section, you will get a holistic overview about the visitors, conversions, and conversion rates for each variant of your landing page. For comparing your variants, select the desired variants from the dropdown menu.



    By utilizing A/B testing analytics, you can view detailed statistics for valuable insights into visitor behavior, conversions, and conversion rates for each variant. Armed with this data, you can make informed decisions to refine and improve your landing pages, ultimately enhancing visitor engagement and driving desired outcomes.