Behavior Analytics
Understanding how visitors interact with landing pages is crucial for optimizing conversion rates and achieving marketing objectives. Behavior analytics offers valuable insights into visitor engagement, preferences, and pain points, enabling businesses to enhance the effectiveness of their landing pages. You can view the most frequently and infrequently interacted elements of your published landing pages using heatmap, scroll map, and attention map.
- Heatmaps: They help you identify visitor engagement at different sections of your landing page. Heatmaps generate a visual representation of the areas your visitors have interacted with.
- Scroll maps: They quickly collect data on how visitors scroll through your landing page, so you can spot opportunities for visitor experience improvements, make changes, and, ultimately, increase conversions.
- Attention maps: They gather valuable information about visitor behavior, helping you measure visitor engagement and determine where you’re losing people’s attention on your landing page.
- To view the behavior analytics of your published landing pages, login to your LandingPage workspace and click on the respective published landing page or click on the vertical ellipsis to find the Page Analytics option in the menu.
- To view the behavior analytics of your published landing pages from your landing page builder, click on the Page Analytics icon present in the top bar.
- Navigate to Behavior to view the heatmap, scroll map, or the attention map of your landing pages.
- To view the heatmap of your landing page, select HeatMap from the dropdown menu. Here, you will be able to view the number of clicks of all visitors coming to your landing pages.
- When visitors click on your landing page, the clicks are highlighted in the heatmap as hotspots. The higher the number of clicks, the bigger and more intense the hotspot becomes.
- To view the scroll map of your landing page, select the Scroll map from the dropdown menu. Here, you will be able to view the percentage of visits in every fold of the landing page.
- When a particular section of your landing page shows 100% visits on the scroll map, it indicates that all visitors have reached and viewed that section. However, as visitors scroll further down the page, the percentage of visits may decrease or increase accordingly, reflecting changes in visitor behavior and engagement.
- To view the attention map of your landing page, select the Attention map from the dropdown available. Here, you will be able to view the average time spent in every fold of the landing page.
- For example, here, the average time spent is 0.2 seconds which indicates that visitors spent an average of only 0.2 seconds looking at a particular element, such as a product image or headline, before moving on to other parts of the landing page.
As visitor behavior evolves, the importance of behavior analytics continues to grow. Hence, analyzing visitor behavior helps businesses make informed decisions to gain more conversions and unlock new opportunities in an increasingly competitive landscape.