Visitor Statistics | Zoho LandingPage User Guide

Visitor Statistics

Gain valuable insights into the performance of your landing pages with comprehensive visitor statistics. Utilize data on visitor engagement and geographical distribution to drive informed decisions in optimizing your campaigns and enhancing conversion rates.

How to view visitor statistics in Zoho LandingPage?

  1. To view the landing page analytics of your published landing pages, login to your Zoho LandingPage workspace and click on the respective published landing page or click on the vertical ellipsis to find the Page Analytics option in the menu.



  2. To view the landing page analytics of your published landing pages from the landing page builder, click on the Page Analytics icon present in the top bar.



  3. To view the visitor statistics, navigate to Overview.



  4. The major visitor statistics include:
  1. Visitors: Total number of individuals accessing your landing page.
  2. Visits: Total number of sessions initiated by visitors on your landing page.
  3. Impressions: Total number of times where visitors interact with your landing page.
  4. Conversions: Number of visitors who completed a desired action on your landing page
  5. Conversion rate: Percentage of visitors who completed a desired action out of total visitors.
  6. Average time:  Average duration visitors spend on your landing page per session.
If your landing page is integrated with Zoho CRM and Google Ads, you will gain insights into the number of customers and the revenue generated from the respective landing page. To learn more about the integrated customer report dashboard, click here.
  1. Subsequently, you can track the performance of your landing pages over time using graphical representations of various metrics.

  2. Get to know the origins of your visitors and the devices utilized to access your landing page. The types of source includes:

  3. Direct: Visitors who directly access your landing page by typing the URL into their browser or using bookmarks.
  4. Organic: Visitors who find your landing page through unpaid search engine results by entering relevant keywords.
  5. Referral: Visitors who land on your landing page by clicking on links from other websites or online platforms.
  6. Social: Visitors who arrive at your landing page by clicking on links shared on social media platforms.
  7. Paid: Visitors who click on landing page links from paid advertisements like Google Ads or social media ads.



  1. Gain insights into the geographic distribution of your audience with the Metrics Across Regions section.


 Monitor your landing page performance over time, understand your audience better, and make data-driven decisions to achieve your goals.

Reset Data

The Reset Data option is valuable when you need to start tracking data from scratch on your landing pages. This is particularly useful in scenarios where the existing data has become outdated, irrelevant, or if there has been a significant change in your content, marketing strategy, or audience. By resetting the data, you can ensure that all new statistics, analytics, and leads are accurately recorded from the moment of reset, without any influence from past data. This is especially beneficial for businesses that want to test and gauge the impact of new campaigns or changes to their landing pages without the clutter of old data