Facebook Lead Ads - An overview
Ads are all around us; whether you are on a drive, tune in to the radio, watch a video, visit a website, or scroll through any of your social media platforms, you are bound to come across an advertisement from a business showcasing the products or services that they offer.
While there are numerous channels available for businesses to reach out to potential customers, social media has evolved to be one of the best place with more than 4.8 million users—almost 60% of the world's population. Facebook alone has more than three million users as of 2024. On average, people also spend around two and a half hours per day scrolling, trying to consume as much information as possible. As a business, how do you reach out to them?
With the help of Lead Ads.
Lead ads on Facebook help you collect information about a prospect who's interested in your products or services.
What makes it different?
Any type of advertisement that you do, be it a display ad, video ad, website ad, or email ad, takes the user to an appropriate landing page with a CTA, which then opens up a form where users can add their contact information. This involves a considerable amount of effort from the user and can also help you generate high quality leads.
Lead ads on Facebook, on the other hand, are pretty straightforward. They can be displayed on the feed, story, video feeds, marketplace, reels, search results, and much more.
When a user clicks on an ad, a form will be displayed, which usually has the basic information pre-populated from their social media handles. Once all the fields are filled, they can submit it, and the information will be captured as Leads. All this happens right within the app, so there's no need to navigate to an external website, simplifying the entire process.
Getting started with Facebook Lead Ads
Creating a lead ad on Facebook involves the following steps:
Creating a Campaign
The first step in creating a campaign in Facebook Ads Manager is to defining the objective. This determines what you want to achieve with the help of these ads. Facebook comes with six different objectives for you to choose from: awareness, traffic, engagement, leads, app promotion, and sales. Out of this, the leads objective lets you capture information about your prospects with the help of lead forms (instant forms). Each campaign can have multiple ad sets and ads with a common objective. Creating an Ad set
An ad set lets configure the controls for your ads, ` such as the conversion location, budget, schedule, audience, and placements. Multiple ad sets can be created, which makes it easy for you to target different ads for different regions or manage the placement of your ads and optimize your budget accordingly.
Creating an ad
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