Optimizing TikTok Lead Ads using the TikTok Conversion API

Optimizing TikTok Lead Ads using the TikTok Conversion API

TikTok is an exciting and engaging social media platform that keeps the audiences captivated with their short-form video content. These videos, usually with a length of up to 60 seconds, grab the user's attention with the visuals, music, and current trends. As a business, if you wish to leverage social media platforms to market your product or service, TikTok is a promising platform to identify and reach the right customer segment. By focusing on creating content that's relevant and resonates with your target audience, you will be able to increase your brand's visibility and reach, as well as drive traffic to your website.

A popular method of lead generation on TikTok is the lead ads. These are ads that include a lead form through which businesses will be able to collect information from the lead directly. They then follow up with the leads and try to convert them into customers eventually. After this, the CRM is updated with the outcome of the conversion process, which is then sent back to TikTok to understand how and what leads were converted, and how the target segment can be refined further. This process of sending the CRM information back to TikTok to optimize the ad further is done using the TikTok Conversion API method.

LeadChain bridges Zoho CRM and TikTok Lead ads by establishing a chain between the two, and the information about conversion is seamlessly sent back to TikTok through the chain. 

TikTok Conversion API

The TikTok Conversion API is a connection established between your CRM and TikTok. This connection enables you to send the sales process information from CRM to TikTok. You can choose what information about the leads you want to send back to TikTok, and depending on that, the lead ads are optimized and shown to the targeted customer segment. Lead ads, when optimized by this method, target potentials and customers more precisely, and perform better. These ads can drive traffic to your online store, website, as well as increase your offline store visits and purchases. 

Advantages of using the TikTok Conversion API to optimize your ads

  1. Capture online and offline conversion events
You will be able to capture both online and offline conversion events and send the data to TikTok. TikTok's segregated pixel will help to differentiate the leads based on the online and offline events that they were converted from. This implies that you will be able to track the overall improvement in your business and convert more potentials as an outcome of your lead generation efforts on TikTok.
  1. Increase in ROI
With the information obtained from CRM, the ad is further shown only to a similar audience segment, thus increasing the rate of conversion and the return on investment from the ad spends.
  1. Direct communication with TikTok
This method of conversion sync isn't restricted by any browser settings or cookies policy. The information about online and offline conversions is sent directly to the TikTok servers, ensuring more accuracy while targeting and also enabling marketing decisions to be more data-driven.
  1. Better bidding strategies
Based on the conversion information obtained from CRM, TikTok will be able to adjust your ad bids accordingly. This implies that TikTok will be able to smartly allocate the spend between different campaigns, making the best out of the budget, and show ads to users who are more likely to convert.

Here are some terms that are important to understand before you proceed with chain creation:

LeadChain template - Pre-defined templates in the first step of chain creation where the source and destination fields are automatically filled
Source - This is from where you want to capture the leads' information
Destination - This is where you want to send the leads' information
CRM account portal - The portal ID of the CRM account that you're currently working in
CRM Module - The module in which the leads' information is stored
Segmentation - The tag or campaign that you have associated the leads' information with, based on common characteristics
TikTok event source - The source of conversion - web or offline
Field mapping - The process of associating relevant fields from the lead form with the corresponding fields in Zoho CRM or vice versa
Event source - The source of event conversion that you're uploading - web or offline
Event name - Name of the event that you're describing as the conversion
Event time - The time at which the conversion took place
Click ID - A unique ID associated with every click made by users on the ad

To establish a chain between Zoho CRM and TikTok Lead Ads 


  1. In the LeadChain module of CRM, click + Create new chain.
  2. Hover over the TikTok Conversion API template and click Setup now.
    Alternatively, you can also start a new chain by clicking Setup on your own and filling the source and destination fields manually.



  3. Name the chain that you're about to create.
  4. Fill the below source-related information in the left side of your window.
    1. Verify the CRM portal information that's automatically fetched for you.
    2. Select the CRM module from which you want to send the information.
    3. Select the tag and campaign associated with the stored information in CRM, if any.
  5. Fill the below destination-related information in the right side of your window.
    1. Choose the TikTok event source - web or online depending on how the lead was converted.
    2. Select the relevant TikTok account associated with the pixel, or click + Add new TikTok account to add the account.
    3. Select the TikTok ad account associated with the pixel.
    4. Select the TikTok pixel that you use to monitor the ad if your event source is online. 
      Select the offline offline event set if your event source is offline. 



  6. Click Proceed to Configure.
  7. Map the mandatory fields such as Event Source, Event Name and Event Time of TikTok Conversion API with the relevant fields in Zoho CRM.
  8. Map any other necessary fields such as Email, Phone Number, and Click ID that will improve your ad performance.
  9. Alternatively, you can also enter a default value for a field to reflect throughout all the leads collected.



  10. Click Save and Publish to publish the chain immediately, or click the drop-down menu and Save as draft to save it as a draft and publish it later. 

    Access your files securely from anywhere

      Zoho CRM Training Programs

      Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

      Zoho CRM Training
        Redefine the way you work
        with Zoho Workplace

          Zoho DataPrep Personalized Demo

          If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

          Zoho CRM Training

            Create, share, and deliver

            beautiful slides from anywhere.

            Get Started Now


              Zoho Sign now offers specialized one-on-one training for both administrators and developers.

              BOOK A SESSION






                          Quick Links Workflow Automation Data Collection
                          Web Forms Enterprise Begin Data Collection
                          Interactive Forms Workplace Data Collection App
                          Offline Forms Customer Service Accessible Forms
                          Digital Forms Marketing Forms for Small Business
                          HTML Forms Education Forms for Enterprise
                          Contact Forms E-commerce Forms for any business
                          Lead Generation Forms Healthcare Forms for Startups
                          Wordpress Forms Customer onboarding Order Forms for Small Business
                          No Code Forms Construction RSVP tool for holidays
                          Free Forms Travel
                          Prefill Forms Non-Profit

                          Intake Forms Legal

                          Form Designer HR

                          Card Forms Food
                          Assign Forms Photography

                          Translate Forms Real Estate
                          Electronic Forms

                          Notification Emails for Forms Alternatives
                          Holiday Forms Google Forms alternative 
                          Form to PDF Jotform alternative





                                            You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                Manage your brands on social media

                                                  Zoho Desk Resources

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                    Zoho Marketing Automation

                                                      Zoho Sheet Resources

                                                       

                                                          Zoho Forms Resources


                                                            Secure your business
                                                            communication with Zoho Mail


                                                            Mail on the move with
                                                            Zoho Mail mobile application

                                                              Stay on top of your schedule
                                                              at all times


                                                              Carry your calendar with you
                                                              Anytime, anywhere




                                                                    Zoho Sign Resources

                                                                      Sign, Paperless!

                                                                      Sign and send business documents on the go!

                                                                      Get Started Now




                                                                              Zoho TeamInbox Resources



                                                                                      Zoho DataPrep Resources



                                                                                        Zoho DataPrep Demo

                                                                                        Get a personalized demo or POC

                                                                                        REGISTER NOW


                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now









                                                                                                              • Related Articles

                                                                                                              • Optimizing Facebook Lead Ads using the Facebook custom audience method

                                                                                                                The custom audience tool on Facebook provides a way of precisely targeting your ads towards potentials who have shown interest in your brand and have a high chance of conversion. Using this tool, you primarily create a group of audience from your ...
                                                                                                              • Connecting TikTok Lead Ads and Zoho CRM

                                                                                                                Businesses use CRM (Customer Relationship Management) software to manage all the information about their prospects and customers. Zoho CRM comes packed with everything that you need to manage your entire business process right from gathering leads ...
                                                                                                              • Facebook Lead Ads - An overview

                                                                                                                Ads are all around us; whether you are on a drive, tune in to the radio, watch a video, visit a website, or scroll through any of your social media platforms, you are bound to come across an advertisement from a business showcasing the products or ...
                                                                                                              • Connecting LinkedIn Lead Ads and Zoho CRM

                                                                                                                LinkedIn, with over 1 billion users worldwide, is the largest professional network where individuals and businesses can connect and discover opportunities. It's also one of the best platforms for B2B marketers to increase awareness about their brand, ...
                                                                                                              • Connecting Facebook Lead ads with Zoho CRM

                                                                                                                For any business, a CRM system is the nerve center of all operations. It's where they manage all information about the prospects and customers, track sales deals, manage marketing activities, facilitate exceptional customer service, and a lot more. ...
                                                                                                                Wherever you are is as good as
                                                                                                                your workplace

                                                                                                                  Resources

                                                                                                                  Videos

                                                                                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                  eBooks

                                                                                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                  Webinars

                                                                                                                  Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                  CRM Tips

                                                                                                                  Make the most of Zoho CRM with these useful tips.



                                                                                                                    Zoho Show Resources