It's available currently as an extension in Zoho CRM and Bigin's Marketplace.

Businesses invest a lot in generating leads from social media ads. They also use a CRM tool to manage their business process which consists vital information of the leads, contacts, and the deals that are associated to them. Now, to keep the CRM updated with all the new leads generated from social media, marketers are forced to manually export the leads generated on social media and import them back to CRM. This is time-consuming and can lead to data errors or duplication.

 

LeadChain makes this simple by integrating your Facebook Lead Ads and CRM ensuring that the data flows in real-time. This helps the sales, marketing, and the customer service teams in your organization to always have access to the right information that they need.   

Now that the data flows seamlessly from your lead ads to CRM, it's also important for the ad tool to understand more about your leads data, and the sales cycle that you follow in your business. You might have a six/ten step process in your sales cycle and it varies from one business to another. When this information is fed back to your ad tool, say Facebook, it enabled you to generate high quality leads by optimizing them based on the sales information.

With this integration, you have all the necessary data that's required to identify the ROI. Here's how it gets simple. All the leads generated from the social media ads can be identified and filtered out using the Lead Source field. You can then track the various touchpoints from the initial contact to the deal closure, and the revenue that's generated for your business. This helps you calculate the ROI. You can even trace the source back to the exact ad/form that helped you generate the leads.

Chain represents the integration between the source and the destination. For example, a chain between Facebook Lead Ads and Zoho CRM where Facebook Lead Ads is the source and Zoho CRM is the destination.

LeadChain comes with two pricing subscriptions: Free, and Standard. 

Here's the list of features available:

LeadChain comes with 50 lead data syncs in the Free version and Starts from $5 and $50 for 500 lead data syncs per month or year, respectively in the Standard version.

 

A lead data sync is the synchronization of all information, including new leads and updates to existing ones, between the source and destination.

 

For example, if 200 leads are synchronized from Facebook Lead Ads to Zoho CRM, the usage will be 200 lead data syncs.

Here's how it works when you send Lead, Contact, or Deal information from Zoho CRM to your ads tool, say Facebook.

 

The ad tool should be updated with all the changes to the sales process for a lead or prospect. For example, your sales process has the following stages:

Now, every time the prospect moves across these stages, the data has to be synchronized with the Ad tool (Facebook). Assuming the prospect lands on all these stages before completing a sale (closed won), the number of Data Syncs for this lead will be six.