Managing Analytics

Analytics provides valuable insights into customers' actions at every step when they engage with your business. It answers questions like how customers find you, the actions they take after seeing your business, whether they call, or if they prefer clicking on your website. This in-depth and accurate data helps you make strategic decisions.

Note:
To access business info, navigate to Home > Business group > Business > Analytics.

Insights into Google Business Profile

There are six components to help you understand the customer behavior.

Note:
Icons have the following functions:

Click the icon to add the respective section to the dashboard
Click the icon (on the left) to view data for the Last quarter, Last month, Last week, or select custom dates
Click the icon (on the right) to choose your preferred graphical representation of data

Impressions display the number of times your business is shown on a search result page. Furthermore, you can identify where the searches have taken place: Desktop Map, Desktop Search, Mobile Map, and Mobile Search.

Conversions showcase the number of customers who engaged with your business through Google Business Profile messages. Understanding these interactions helps optimize communication strategies for better customer engagement and satisfaction.

Phone Calls display the number of times customers called your business through the mobile number listed on Google Business Profile. Tracking this information is vital, as phone calls provide an opportunity for direct engagement, capturing customers' undivided attention.

Website Clicks indicate the number of times customers visited your business website through Google Business Profile. More clicks imply increased opportunities for conversion rates, sales, brand awareness, and lead generation.

Map Clicks indicate the number of times customers clicked the 'Directions' button. This suggests that they are interested in finding your exact location, understanding the driving route, and assessing the accessibility of your business.

Search Keyword Impressions analyzes the top keywords customers use to discover your business. This insight helps you plan your SEO strategy. It also aids in understanding current marketing trends and focusing your content on relevant topics and keywords that your audience is searching for.

Note:
Insights on Search Keyword Impressions will only be shown for the last quarter.

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Start tracking your website metrics today

Use PageSense to understand what your visitors are looking for, how they are behaving, and where they are facing problems on your website.

Ready to improve your website's performance?

Install the PageSense code snippet on your site in a matter of minutes and start collecting in-depth data about the website visitors to grow your business.

Track and measure every business goal

Set up goals in PageSense to measure every single action performed by visitors on your website like button or link clicks, form submissions, and page engagements.

Understand the customer journey on your website

Create funnels in PageSense to quickly see which pages visitors use to enter your website, where they navigate to next, and which pages they decide to leave without converting.

Visualize your visitor's behavior with color codes

Set up heatmaps in PageSense to see where users have clicked more, how far they've scrolled, and on which parts of a page they've spent the most time using color-coded patterns in reports.

Measure customer engagement with your web forms

Use form analytics in PageSense to see how people interact with different fields in your form, whether they complete the form successfully or not, and where exactly they drop out on your form.

Record real visitor interactions on your website

Use session recordings in PageSense to watch a video of all the visitor actions performed on your website including the pages they navigate, the buttons they click, the UX issues they face, and more.

Test and optimize webpages for better conversions

Run A/B or Split URL tests in PageSense to figure out which version of your web page works best for your business and results in the best conversion rate.

Give each customer a unique website experience

Use personalization in PageSense to deliver customized versions of your website for every individual customer based on their demographics, local weather, browsing history, and more.

Grow your business through customer feedback

Run polls on your website using PageSense to understand what your customers think about your products/services and what needs improvement on your site.

Send timely updates that customers love

Use web push notifications in PageSense to schedule and notify your customers about an upcoming flash sale, product releases, promotional coupons, and a lot more that can spark conversions on your website.

Advertise your business to website visitors

Use pop-ups in PageSense to instantly grab the attention of visitors by showing attractive signup offers, coupon code discounts, or email newsletters that can eventually convert them into subscribers.

Access more advanced settings in PageSense

Use PageSense's advanced features like creating mutually exclusive groups, enabling cross-domain tracking, configuring customized project JS, and more to get deeper insights about your website.

Try easy-to-use extensions

Download the PageSense extension app available for your web browser with a few clicks and start collecting all of your required website metrics in real time.

Discover your favorite integrations with PageSense

Get a deeper look at your website's data by seamlessly integrating PageSense with a host of popular third-party apps like Google Analytics, Mixpanel, Intercom, and more.

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