Introducing Automation

Introducing Automation in Zoho Publish

Imagine your business is thriving. Customers love what you offer, and reviews keep rolling in. At first, you're thrilled as it’s a clear sign of business growth. However, when the incoming reviews overwhelm you, spending countless hours crafting responses becomes routine. If this sounds familiar, review automation might be the solution you need.

Three ways automation can help

Let's explore how Zoho Publish can save you time crafting manual responses.

1. Auto-reply to new reviews

Make sure every customer feels heard and acknowledged. No matter how many reviews you receive, automation ensures that each one is addressed. You can set up template-based responses that are automatically sent out whenever a new review is posted. All you need to do is define the rules, and every customer gets a timely acknowledgment.

Set up as many automations as you need to manage a large number of reviews easily. For best practice, customizing responses to match your brand’s voice adds a personal touch. Explore how to set up this automation here.

2. Auto-reply to updated reviews

While customers can only leave one review per Google account, they can update their original review as their experience evolves. For instance, a customer might start with a negative review—a dreaded 1-star rating—but after you address their concerns, they may update it to a 4-star or even 5-star review.

Often, businesses fail to update their original response to reflect this change, missing an opportunity to reinforce a positive outcome. This seems like the response is out of place and irrelevant to what the review describes.

Automation solves this by automatically sending a follow-up response to updated reviews, ensuring that your engagement stays current without additional effort. Explore how to set up this automation here.

3. Assigning reviews to the right team member

When a customer is frustrated and letting his words out angrily, what happens when the response is a simple apology without a solution or explanation? This may add further fuel to the fire, which is likely to happen when you rely wholly on automated responses.

The best way to tackle these sensitive, nuanced, one-misstep-bigger-problem reviews is to depend on the most intelligent as well as empathetic creatures on the planet—humans.

Assign reviews with 1- and 2-star ratings to your most experienced team members. This way, you ensure the best person tackles the worst situation! Explore how to set up this automation here.

Wrapping up

Responding to reviews is essential for any business. It’s an easy way to show appreciation, make customers feel valued, and strengthen relationships. Not many would argue against the importance of responding; the challenge lies in doing it effectively.

From a customer’s perspective, a delayed response loses its impact. They may have already moved on from the experience. The key is to respond promptly, and automation helps you achieve just that. Effortlessly maintain an optimal response rate, showing customers that your business is always there.

    Access your files securely from anywhere

      Zoho CRM Training Programs

      Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.

      Zoho CRM Training
        Redefine the way you work
        with Zoho Workplace

          Zoho DataPrep Personalized Demo

          If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.

          Zoho CRM Training

            Create, share, and deliver

            beautiful slides from anywhere.

            Get Started Now


              Zoho Sign now offers specialized one-on-one training for both administrators and developers.

              BOOK A SESSION





                          Quick Links Workflow Automation Data Collection
                          Web Forms Enterprise Begin Data Collection
                          Interactive Forms Workplace Data Collection App
                          CRM Forms Customer Service Accessible Forms
                          Digital Forms Marketing Forms for Small Business
                          HTML Forms Education Forms for Enterprise
                          Contact Forms E-commerce Forms for any business
                          Lead Generation Forms Healthcare Forms for Startups
                          Wordpress Forms Customer onboarding Order Forms for Small Business
                          No Code Forms Construction RSVP tool for holidays
                          Free Forms Travel
                          Prefill Forms Non-Profit

                          Intake Forms Legal
                          Mobile App
                          Form Designer HR
                          Mobile Forms
                          Card Forms Food Offline Forms
                          Assign Forms Photography
                          Mobile Forms Features
                          Translate Forms Real Estate Kiosk in Mobile Forms
                          Electronic Forms

                          Notification Emails for Forms Alternatives Security & Compliance
                          Holiday Forms Google Forms alternative  GDPR
                          Form to PDF Jotform alternative HIPAA Forms
                          Email Forms
                          Encrypted Forms
                          Embeddable Forms
                          Secure Forms
                          Drag and Drop form builder
                          WCAG


                                            You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.




                                                Manage your brands on social media

                                                  Zoho Desk Resources

                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                    Zoho Marketing Automation

                                                      Zoho Sheet Resources

                                                       

                                                          Zoho Forms Resources


                                                            Secure your business
                                                            communication with Zoho Mail


                                                            Mail on the move with
                                                            Zoho Mail mobile application

                                                              Stay on top of your schedule
                                                              at all times


                                                              Carry your calendar with you
                                                              Anytime, anywhere




                                                                    Zoho Sign Resources

                                                                      Sign, Paperless!

                                                                      Sign and send business documents on the go!

                                                                      Get Started Now




                                                                              Zoho TeamInbox Resources



                                                                                      Zoho DataPrep Resources



                                                                                        Zoho DataPrep Demo

                                                                                        Get a personalized demo or POC

                                                                                        REGISTER NOW


                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now









                                                                                                              • Related Articles

                                                                                                              • Introduction to Zoho Publish

                                                                                                                1. What is Zoho Publish? Zoho Publish is a comprehensive business directory management tool that boosts the online presence of a business across search engines and online directories/citation sites like Google Maps, CitySquares, Hotfrog, ShowMeLocal, ...
                                                                                                              • Roles on Zoho Publish

                                                                                                                I. Predefined roles There are five roles with predefined (non-editable) conditions to which a user can be assigned in a specific group. Note: Organization-level permissions include 'Create Business Group' and 'Manage Users and Roles'. 1. Super Admin ...
                                                                                                              • Connected Accounts on Zoho Publish

                                                                                                                This page contains the email addresses connected with any Google Business Profiles within Zoho Publish. You can access this page via My Profile > Connected accounts. Note: Users and connected accounts are not the same. Users in various roles can view ...
                                                                                                              • How to delete a connected account in Zoho Publish

                                                                                                                Click My Profile > Connected accounts. Select the account you'd like to delete. Click Menu > Delete this account. Important: To complete this action, make sure businesses connected with the account have been transferred to another. Learn more about ...
                                                                                                              • How to respond to reviews in Zoho Publish

                                                                                                                Responding to reviews, both positive and negative, shows that a business cares about customer satisfaction. This helps build trust and loyalty. Zoho Publish allows you to view all reviews and respond to them. You can set up review templates and use ...
                                                                                                                Wherever you are is as good as
                                                                                                                your workplace

                                                                                                                  Resources

                                                                                                                  Videos

                                                                                                                  Watch comprehensive videos on features and other important topics that will help you master Zoho CRM.



                                                                                                                  eBooks

                                                                                                                  Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho CRM.



                                                                                                                  Webinars

                                                                                                                  Sign up for our webinars and learn the Zoho CRM basics, from customization to sales force automation and more.



                                                                                                                  CRM Tips

                                                                                                                  Make the most of Zoho CRM with these useful tips.



                                                                                                                    Zoho Show Resources