Let's assume you are a software development firm catering to a niche vertical like healthcare. Your clients are healthcare providers and you develop hospital registry, appointment scheduling, record maintenance, and billing software. You run your development and deployment activities using Zoho Sprints. Your users will include developers, web designers, copy writers, QA specialists, project managers, customer relationship managers, sales and support agents, and more. You can create roles for these positions and create the equivalent groups to house the users of those roles. Similarly, the healthcare providing firms can be added as client companies and the respective representatives of those firms will be added to those user groups based on the companies.