How do purchase tasks in Zoho Thrive's Points program work?
Make a Purchase
- You can use a make a purchase task to reward your loyalty participants for the purchases they make. Each task must be configured with certain points, which will be rewarded for every unit of currency they spend in your store.
- Example: If the task is allotted one point per dollar and a participant purchases for $50, they will receive 50 points.
It is not mandatory for the participant to click the Make a Purchase button inside the widget. Any purchase made after the program opt-in will automatically qualify for task completion.Referral Purchase
- You can use a referral purchase task to motivate your loyalty participants to refer new purchases to the business in return for points. Each task must be configured with certain points, which will be rewarded for every unit of currency the referral spends in your store.
- Example: If the task is allotted with two points per dollar spent and the referral purchases for a $100, the loyalty participant will receive 200 points.
It is mandatory for a referral to sign up to your store/site for their purchase to be tracked, thereby making the task valid. Joining the loyalty program is optional.
Purchase Count Goal
- This refers to the number of purchases a customer must make in order to earn loyalty points.
- Example: If the goal is set to 5, the customer must make 5 separate purchases before earning the points.
Purchase Value Goal
- This refers to the total spending amount a customer must reach in order to earn loyalty points or rewards.
- Example: If the goal is set to $500, the customer must spend a total of $500 across multiple purchases to qualify for the reward or points.
Best Your Best
-
This refers to rewarding customers when they place a purchase that exceeds their previous highest order value.
- Example: If a customer's highest order value is $100 and they later place an order worth $150, they will earn the configured points because the purchase exceeds their previous best order value. The new highest order value will then become $150.
You can set a cooling period (e.g., 7 days) to delay point rewards until after the order is delivered. This helps handle cases like order cancellations, returns, or non-delivery. Click here to learn about how to make adjustments to the points total of the respective loyalty participant manually.