Performance
The Performance tab in Zoho Thrive gives you a real-time view of how your loyalty program is performing. It has dedicated performance sections that offer meaningful insights into key metrics and trends over any selected time period.
The performance section highlights:
- Revenue: Total revenue generated through the loyalty program
- Average Order Value: Revenue divided by the number of loyalty-driven purchases
- Points Earned: Total loyalty points accumulated by customers
- Redemption Rate: Percentage of rewards redeemed against points earned
- Top Customers: Ranked by available points and number of rewards redeemed
- Graphs and Trends: Visual reports on point accumulation, redemption counts, opt-ins, and task completion
These insights helps you understand your customer behavior and the overall effectiveness of the loyalty program.