Plan Tiers - Features and Pricing | Vertical Studio Help Guide

Plan Tiers - Features and Pricing

Zoho Vertical Studio offers three flexible pricing tiers designed to meet the needs of businesses of different sizes and requirements. Each plan tier comes with a fixed base price and varying feature limits, allowing you to scale your application’s offerings based on your customers' needs.

Before setting up your pricing plans, we recommend reviewing the Feature Limits Documentation to understand the available features and their restrictions.

Plan Tiers and Base Pricing

Here’s a quick overview of the available plan tiers and their base pricing:
Plan Name
Base Price (Per User/Month)
Starter
$5
Growth
$15
Scale
$30



This is a platform usage fee paid by the app creator to Zoho, not a customer-facing subscription fee. Zoho does not charge or collect any setup fees, one-time charges, or custom service or implementation fees from your customers. Any setup, customization, or consulting fees are to be handled directly between the app creator and customer, outside of the Zoho platform.

As an app creator, you are responsible for:
  1. Collecting payments directly from customers for setup or service-related charges.
  2. Paying Zoho the applicable per-user monthly platform fee, based on the selected tier.
Markup or setup fees cannot be configured within Vertical Studio.

Feature Limits

The table below outlines the feature limits for each plan tier. This helps you choose the right plan for your application’s target audience and pricing strategy.

Feature
Starter
Growth
Scale
Modules
Modules
10
25
200
Page layouts
-
-
3 layouts / module
Related lists
-
3 related lists / module
5 related lists / module
Subforms
-
-
2 subforms / module
Subform fields
-
-
25 fields / subform in a  layout
Layout rules
-
-
10 rules / layout
Validation rules
-
5 rules/ layout
10 rules / layout
Buttons
-
-
50 buttons / module
Links
-
10 links / module
10 links / module
Web tabs
-
-
25
Fields
Fields
10 fields / module
155 fields / module
300 fields / module
Unique fields
2 fields / module
2 fields / module
2 fields / module
String fields ( Single line, Multi line, picklist, multi select pick list, email, phone, url and auto number ) Maximum 10 text area fields
10
60
200 ( includes upto 5 rich text fields )
Number fields
10
20
40
Long integer fields
10
15
35
Decimal, Percentage, Currency fields
10
15
60
Boolean ( Checkbox )
10
20
80
Formula fields
-
15
20
Date fields
10
15
50
Date time fields
10
10
50
User fields
-
-
5
Multi user field
-
-
1
Color coding picklists
2 picklist fields / module
5 picklist fields / module
10 picklist fields / module
Lookup fields
1
5
10
Multi select lookup fields
-

2
Image upload field
2 fields / module
5 fields / module
10 fields / module
File upload field
2 fields / module
5 fields / module
10 fields / module
Personal fields
30 fields / module
30 fields / module
30 fields / module
Rollup summary
-
-
10
Roles and profiles
-
-
-
Roles
5
25
250
Profiles
5
15
25
Data sharing rules
-
-
25 rules per module ( Up to 10 criteria-based sharing rules )
General
Dashboards
10
Unlimited
Unlimited
Home page components
20
20
20
Group tabs
10 groups
10 groups
25 groups
Multiple currencies
5 currencies
10 currencies
25 currencies
Schedules
-
-
10 schedules / org
Webforms
5 forms / module
10 forms / module
20 forms / module
Webhooks
1/action
50,000 calls/day or
100 calls/user license/day
Limit applicable for the org. (whichever is lower)
1/action
50,000 calls/day or
500 calls/user license/day Limit applicable for the org. (whichever is lower)
Variables
-
-
11 groups + 25 entry / group
Canvas
List view
1 view / org
3 views / org
25 views / module
Detail view
1 view / org
3 views / org
5 views / module
Reports and Dashboards
Standard reports
Yes
Yes
Yes
Custom reports
100
Unlimited
Unlimited
Scheduled reports
Max 100 schedules
Max 100 schedules
Max 100 schedules
Standard dashboards
Yes
Yes
Yes
Custom dashboards
10 dashboards
Unlimited
Unlimited
Charts and KPIs
Yes
Yes
Yes
Comparator, Target Meter, Funnel and Zones
-
-
Yes
Cohort analysis
-
-
10
Quadrant analysis
-
-
Yes
Stage Component
-
-
Yes
Process Management
Blueprint
-
3
50
Common transition per blueprint
-
2
10
Transition per blueprint
-
10
100
Field count during transition
-
4
10
Automation
Workflow rules
2500 / org
(Maximum 2000 active)
2500 / org
(Maximum 2000 active)
2500 / org
(Maximum 2000 active)
Tasks for workflow
5 tasks / action
5 tasks / action
5 tasks / action
Email notifications
5 email notifications / action
100 emails / user license
500 emails / day
5 email notifications / action
200 emails / user license
10000 emails / day
5 email notifications / action
500 emails / user license
25000 emails / day
Field updates
5 field updates / action
5 field updates / action
5 field updates / action
Scheduled action
5 actions / condition
5 actions / condition
5 actions / condition
Add task, Create record
50,000
300,000
500,000
Functions for workflow
-
-
1 instant action and 5 time-based actions per rule
Integrations
Zoho Analytics
Available
Available
Available
Zoho Campaigns
Available
Available
Available
Mail 360
Available
Available
Available


How Feature Limits Apply to End Users

When an end user subscribes to a vertical application built by a developer, the feature limits of the base plan chosen by the developer will apply to that end user’s account. However, there are a few important things to keep in mind:
  1. The end user’s access to features depends on the limits of the plan tier (Starter, Growth, or Scale) selected by the developer when creating the pricing plan. If the developer has already configured and used some of the available limits (like modules, roles, or profiles) while building the application, those counts are deducted from the total limit available to the end user.
  2. If a feature is not directly available in the plan tier but is associated with a module included in that plan, the feature will still function but won’t be visible or configurable by the end user.
Consider the table below to understand how feature limits work for end users:
Plan Tier
Feature
Limit as per Plan Tier
Used count in Developer console
Available count in the subscriber account
Starter
Modules
10
6
4
Starter
Roles
5
3
2
Growth
Profile
15
10
5
Growth
Modules
25
10
15
Scale
Roles
250
100
150
Scale
Profiles
25
15
10


For more on setting up pricing, refer to our Set the Price for Your Application documentation.

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