10DLC fee

Charges

Brand registration application fee

4 credits*

Campaign registration application fee

30 credits*

Monthly cost

2–10 credits*/month/campaign. This depends on the use case.

Note: Do not register under a false use case to get lower charges. Campaigns and traffic are inspected by carriers and intermediaries. Fines will be charged for non-compliance, including false declaration.

Text enablement

This fine is applied if you or your message sender text-enables a 10-digit NANP telephone number and sends messages without verification of message sender ownership and/or a letter of authorization.

Fine: $10,000 per violation

10DLC program evasion

This fine is applied for programs that use techniques like snowshoeing, dynamic routing, or non-approved number replacement.

Fine: $1,000 per violation

Content violation

This fine is applied for the third and all following notices of content violating the T-Mobile code of conduct.

This content includes phishing, spam, SHAFT-C (sex, hate, alcohol, firearms, tobacco, and cannabis) violations, and messaging that meets the Severity 0 violation threshold per the CTIA Short Code Monitoring Handbook.

Fine: $10,000 per violation

Fraud

Attempted phishing, smishing (SMS phishing), social engineering, and similar practices that manipulate individuals into revealing social security numbers, credit card details, or other private information are all prohibited.

Fine: $2,000

Illegal content, especially cannabis

Any content that is illegal according to federal or state law is prohibited. In order to qualify as legal through state law, it must be legal in all 50 states. Illegal content includes marijuana, cannabis, illegal prescriptions, and solicitation.

Fine: $1,000

Other illegal content, including SHAFT

Other content violations, including SHAFT, that do not follow federal and state laws and regulations are prohibited.
Fine: $500