4 ways to grow your business in the new year using Zoho PageSense

4 ways to grow your business in the new year using Zoho PageSense



Hello everyone, 

Whatever sort of website you run, the turn of the calendar year is a great opportunity to catch the interest of new customers and work towards satisfying their needs. However, with an increasing number of competitors in the business market, staying on top year after year can be one of the biggest challenges. Keeping pace with the latest marketing trends and hunting for new tactics to sell your products to a global audience is absolutely necessary. 
 
That is why we're kicking off 2020 with a few tips to help you promote your online business, increase conversions, and get new customers using Zoho PageSense:  
 
01: Strategize: Set up clear goals for your website  
Setting goals and objectives is an essential part of business success. Start the year by choosing a perfect goal for your business platform and creating a plan to see that vision achieved. For instance, if you own a blog site, you can start with a short-term goal to better track the number of new subscribers you obtain to your blog post, every week. Then you can assess this key metric and set a long-term goal about where you might want your blog to be in a month, year, or in five years. 

Note that before setting up your website goals, it's important to learn about your target audience and how your website can aid different sets of users across the globe to achieve clear-cut measurable results. 

02: Redesign: Personalize your web pages
Make sure your best customers feel special this year by creating personalized website experiences for them. Revamping your homepage content (headlines, CTAs, image, and more) based on their individual needs and interests, as well as other factors like demographics and local weather, is a powerful way to immediately capture their attention in 2020. For example, if you run an clothing site, you can tailor your website content for visitors to show relevant apparel, images, and offers based on their local climate conditions. When the temperature is hot, you can say something like, "Hey, Diana! Cool off this summer" while showing the latest swimwear options. 

Delivering personalized user experiences will help develop a deeper, lasting relationship with everyone who visits your website while increasing customer retention. 
 
03: Promote: Send customized push messages 
Help customers achieve their New Year's resolutions and grab more eyeballs for your brand by sending attractive push notifications. Promotional messages and timely product offers sent to your target customers can fill them with glee and encourage them to immediately buy or subscribe to your products. For example, if you run an online fitness studio, you can motivate customers to hit the gym by sending messages that offer special discount coupons such as: "New Year, New You! Crush your extra calories with a 50% discount!"
Remember that sharing the right message at the right time to the right audience is the secret to winning your customers' hearts and pumping up the volume of your sales. 

04: Engage: Run polls and customer surveys
Effortlessly plan and pursue your business priorities for the entire year regardless of your company's size or industry type by collecting customer feedback. Whether you're designing a new product, improving your site, or just wondering if more people like tea over coffee, launching a poll directly on your web page is the best way to read your audience's mind and maximize customer satisfaction on your website. For example, if you own an elearning site, you can ask your students how helpful the new training programs are and if they if they were able to find they wanted during the course. 

These responses and customer metrics you obtain can be used to regularly monitor your website's performance and further streamline your business workflows in a smart way. 

We hope these ideas will make a difference in your business this new year. It would be great to hear your thoughts about these ideas in the comment box below.  
 
Wishing you all success this year! 




    • Sticky Posts

    • Introducing Mobile Push Notification in Zoho PageSense

      Hello everyone! Introducing our latest update in PageSene 'Mobile Push Notification' You already know the power of smart analytics and user-centric design. Now, you can reach your audience instantly with personalized messages designed to drive action

      • Recent Topics

      • Multiple email addresses

        Multiple email addresses: I understand there is the ability to add an additional email field to a contact, but the functionality here needs to be drastically revised. Currently, this second email address does not log under the contact email history, nor is it available as a send address when using the Send Mail button within CRM. We recently migrated from GoldMine. I hate GoldMine, but there is one thing they did well: Email. I suggest copying them. Change the email field to an editable picklist,

      • ViewID and Zoho Desk API

        I'm looking at the documentation for Listing contacts and it looks like you can filter by ViewID. I assume this is views created in a department or all departments. Is this correct? And if so, how do I find the ViewID for that view? EDIT: I see the view

      • Ability to Link Reported Issues from Zoho Desk to Specific Tasks or Subtasks in Zoho Projects

        Hi Zoho Desk Team, Hope you're doing well. When reporting a bug from Zoho Desk to Zoho Projects, we’ve noticed that it’s currently not possible to select an existing task or subtask to associate the issue with. However, when working directly inside Zoho

      • Print Tickets

        We have field engineers who visit customers. We would like the option to print a job sheet with full details of the job and account/contact details.

      • Zoho Desk integration with Power BI

        Hi, I want to be able to create a Power BI report which has live updates of ticket data from zoho desk, is this possile at all? Thanks Jack

      • Ability to Attach Images When Reporting Issues to Zoho Projects from Zoho Desk

        Hi Zoho Desk Team, Hope you’re doing well. We’re using the Zoho Desk–Zoho Projects integration to report bugs directly from support tickets into the Zoho Projects issue tracker. This integration is extremely useful and helps us maintain smooth coordination

      • Ability to Choose Task List and Add Subtasks When Creating Tasks from Zoho Desk

        Hi Zoho Desk Team, Hope you’re doing well. We’re using the Zoho Desk–Zoho Projects integration to seamlessly connect customer tickets with project tasks. While the integration works great overall, we noticed two important limitations that affect our workflow

      • Sync Task Status from Zoho Projects to Zoho Desk

        Hi Zoho Desk Team, Hope you’re doing well. We’re actively using the Zoho Desk–Zoho Projects integration, which helps our support and project teams stay aligned. However, we noticed that when we change a task’s status in Zoho Projects, the change is not

      • Default/Private Departments in Zoho Desk

        1) How does one configure a department to be private? 2) Also, how does one change the default department? 1) On the list of my company's Zoho Departments, I see that we have a default department, but I am unable to choose which department should be default. 2) From the Zoho documentation I see that in order to create a private department, one should uncheck "Display in customer portal" on the Add Department screen. However, is there a way to change this setting after the department has been created?

      • Zoho CRM IP Addresses to Whitelist

        We were told to whitelist IP addresses from Zoho CRM.  (CRM, not Zoho Mail.) What is the current list of IP Addresses to whitelist for outbound mail? Is there a website where these IP addresses are published and updated?  Everything I could find is over

      • Color of Text Box Changes

        Sometimes I find the color of text boxes changed to a different color. This seems to happen when I reopen the same slide deck later. In the image that I am attaching, you see that the colors of the whole "virus," the "irology" part of "virology," and

      • The difference between Zoho Marketing Automation and Zoho Campaigns

        Greetings Marketers! This post aims to differentiate between Zoho Marketing Automation and Zoho Campaigns. By the time you get to the end of the post, you will be able to choose a product that objectively suits you. What is Zoho Marketing Automation?

      • How to use Rollup Summary in a Formula Field?

        I created a Rollup Summary (Decimal) field in my module, and it shows values correctly. When I try to reference it in a Formula Field (e.g. ${Deals.Partners_Requested} - ${Deals.Partners_Paid}), I get the error that the field can’t be found. Is it possible

      • Zoho Mail Android app update - View emails shared via Permalink on the app.

        Hello everyone! In the latest version(v2.8.2) of the Zoho Mail Android app update, we have brought in support to access the emails shared via permalink within the app. Earlier, when you click the permalink of an email, you'll be redirected to a mobile

      • Let us view and export the full price books data from CRM

        I quote out of CRM, some of my clients have specialised pricing for specific products - therefore we use Price Books to manage these special prices. I can only see the breakdown of the products listed in the price book and the specialised pricing for

      • How to create a Zoho Mail extension similar to Outlook's OnSend add-in?

        Hi, I want to create a Zoho Mail extension similar to Outlook’s OnSend add-in. The extension should: Let the user select headers and footers from a taskpane while composing an email. When the user clicks Send, the extension should: Automatically insert

      • How to display Motivator components in Zoho CRM home page ?

        Hello, I created KPI's, games and so but I want to be able to see my KPI's and my tasks at the same time. Is this possible to display Motivator components in Zoho CRM home page ? Has someone any idea ? Thanks for your help.

      • Introducing Record Summary: smarter insights at your fingertips

        Hello everyone, We’re excited to introduce the Record Summary feature. This powerful addition makes use of Zia to simplify how you interact with your CRM data, providing a seamless, consolidated view of critical record information. Scrolling through the

      • Delegates should be able to delete expenses

        I understand the data integrity of this request. It would be nice if there was a toggle switch in the Policy setting that would allow a delegate to delete expenses from their managers account. Some managers here never touch their expense reports, and

      • Function #9: Copy attachments of Sales Order to Purchase Order on conversion

        This week, we have written a custom function that automatically copies the attachments uploaded for a sales order to the corresponding purchase order after you convert it. Here's how to configure it in your Zoho Books organization. Custom Function: Hit

      • Kaizen #8 - Handling Recurrence and Participants in the Events Module via API

        Hello everyone! We are back this week with an exciting post—Handling recurrence and participants in the Events module through API. First things first—What is the Events module? "Events" is a part of the Activities module in Zoho CRM.  An event is an activity that happens at a given place and time. You can find Events on the user's Zoho CRM's home page, Activities home page, Calendar, and in other related records. What are the types of Events? Events are of two types—Recurring and non-recurring events.

      • Marketer’s Space - Get Holiday-Ready with Zoho Campaigns

        Hello marketers, Welcome back to another post in Marketer’s Space! Q4 is packed with opportunities to connect with your audience - from Halloween, Black Friday, and Cyber Monday, to Thanksgiving, Christmas, and New Year. In this post, we’ll look at how

      • Personalized demo

        can I know more about the personalized demo we are construction company and

      • Can I collect email addresses in a form??

        Can I add new subscribers to my email list (hosted in FloDesk) when they check a box and add their email address on a Zoho form?

      • Zoho CRM Android app updates: Kiosk and multiple file upload support for subforms

        Hello everyone, We've rolled out new enhancements to the Zoho CRM Android app to bring better mobile CRM experience and efficiency. Let's take a quick look at what's new: Kiosk Multiple file uploads for subforms Kiosk Kiosk is a no-code tool in Zoho CRM

      • Alerts for mentions in comments

        We are testing the use of Writer internally and found that when a user is mentioned in a comment, there is no email alert for the mention. Is this something that's configurable, and if so, where can we enable this option?

      • OAuth integration issues

        I'm experiencing persistent OAuth errors when trying to connect Make with Zoho API. I've tried multiple approaches but keep encountering the following issues: First error: 'Invalid Redirect Uri - Redirect URI passed does not match with the one configured'

      • Zoho Mail Android app update: Manage folders

        Hello everyone! In the latest version(v2.9) of the Zoho Mail Android app update, we have brought in support for an option to manage folders. You can now create, edit, and delete folders from within the mobile app. You can also manage folders for the POP

      • validation rules doesn't work in Blueprint when it is validated using function?

        I have tried to create a validation rule in the deal module. it works if I try to create a deal manually or if I try to update the empty field inside a deal. but when I try to update the field via the blueprint mandatory field, it seems the validation

      • Get Zoho Mail API working (including DRE Connector, Oauth Token, ZUID, ZOID & ACCOUNT_ID)

        Disclaimer: I’m not a professional coder! Do you need to use Zoho Mail API? Me too. It lets you do all sorts of things — like reading the complete header of an email, or forwarding an email with its attachments — which is what I wanted to do. But setting

      • Revenue Deferrals

        Does ZOHO books and subscriptions handle Revenue Deferrals?   

      • Can I make a website open inside Zoho whenever I log in?

        Hi Zoho Team, Every day, I check a few websites for updates, for example, Rojgar--result, where I see the latest government job results and notifications. I was wondering if there’s any option in Zoho to make a website like that open inside Zoho whenever

      • Kaizen #214 - Workflow APIs - Part 2

        Welcome back to another week of Kaizen! Last week, we discussed how Zylker Cloud Services used the Workflow APIs to discover and audit all the automations in their CRM, listing every workflow, checking triggers, and understanding their automation limits.

      • Zoho CRM Community Digest - September 2025 | Part 1

        Hello Everyone! September's Here! Before we jump into product updates, and community highlights, here's a quick spotlight! Zoho has launched a Professional Sales Rep Certification course on Coursera, tailored for sales professionals to strengthen their

      • Upload my theme.

        Hello. I would like to upload my own theme, this one: https://themeforest.net/item/panagea-travel-and-tours-listings-template/21957086 Is it compatible and where I upload it? If not I will hire a developer, what do I have to ask when I search for one?

      • Product Updates in Zoho Workplace applications | September 2025

        Hello Workplace Community, Let’s take a look at the new features and enhancements that went live across all Workplace applications this September. Zoho Mail Attach email as EML file in Compose Effortlessly attach emails as EML file in Compose by simply

      • Vehicle Tracking

        we have GPS devices that installed on our vehicles, and we would like to know if it's possible to  get vehicle live location data from the GPS device To Zoho Creator App.   Thank You

      • 🤝 Rencontres, partage et inspiration au Zoho Community Meetup de novembre

        Chers utilisateurs, Bonne nouvelle 🎉 : notre Meetup Zoho Community approche, et nous serions ravis de vous y voir ! 📍 Toulouse : le 25 novembre 📍 Lyon : le 27 novembre (🎯 Il ne reste que quelques places !) Que vous soyez débutant ou utilisateur avancé,

      • Need Help Mapping GST Registration Number Field Between Zoho Books & Zoho CRM + Slow Sync Issues

        am facing an issue with field mapping between Zoho Books and Zoho CRM. I want to map the GST Registration Number field from the Customer module in Zoho Books to a custom GST field inside the Accounts module in Zoho CRM. However, I am getting a warning

      • Notification received when self-assigning tickets

        When I assign tickets in Zoho Desk the relevant agent gets a notification email. When assigning myself a ticket in Zoho Desk, I get a notification email. Now, as I am the person who assigned the ticket to myself, getting a notification in this regard

      • Next Page