Add to segmented autoresponder based on lead's info

Add to segmented autoresponder based on lead's info

So let's say my web form sync to Zoho CRM and it goes into my leads. What if i want to say send an autoresponder sequence to one segment to my lead whose user type is individual; and another sequence to another segment of my lead whose user type is business. 

How do i go about doing this?

And what if there are other fields besides "user type: individual/business"? How does this work